Top Trends in Dairy; Exploring the milk, yogurt, and cheese categories

Top Trends in Dairy; Exploring the milk, yogurt, and cheese categories

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  • Pages: 39
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Executive Summary

Spanning milk, yogurt and cheese, the dairy market is diverse and appeals to many consumer niches. Current, and promising, market trends center around reaching new consumption occasions, capitalizing on dairys inherently high protein content and the threat of dairy-free alternatives.

Key Findings

Only 15% of American consumers snack on yogurt after dinner, opening up opportunities to target the post-dinner daypart with indulgent dessert-inspired flavors to broaden yogurt consumption occasions in the US.

Yogurt was the top category for food and drink product launches making high protein claims in 2015, and opportunities continue to exist for all dairy categories to further capitalize on the protein trend thanks to the foods naturally high protein content.

The dairy-free trend continues to threaten traditional dairy consumption as consumers avoid such products not only for allergy reasons, but also as a healthy lifestyle choice or to facilitate weight loss.


Top Trends in Dairy seeks to explore the key trends and future opportunities that are being shaped by the changing consumer behaviors and needs in the dairy space.

CONSUMER INSIGHT: Data analyzed from Canadeans consumer surveys delivers a clear picture of the global consumer in relation to the dairy categories.

TRENDS: Understand the key consumer and innovation trends impacting the global market and analyze the key implications across packaging, formulation, and positioning.

INNOVATION: See the best examples of innovation and recommendations for brands operating in the market.

Reasons To Buy

Identify the key consumer behaviors shaping the dairy space and resulting trends.

Gain specific insight and implications for each dairy category.

Analyze key innovation approaches in dairy globally.

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


1. Introduction

2. Innovation Trends in Dairy

Daypart Targeting 9

Snackifiying Dairy

Sensory Pleasure

Protein Power

Alternative Milks

Forever Young

3. Conclusions

4. Appendix

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The Collective

Kraft; Philadelphia

Anderson Erickson

Laughing Cow

Cathedral City


The Chaat Co




Xcel Milk



Powerful Yogurt


Coca Cola

The Complete Dairy

Fit to Go Cottage Cheese

Orgain Organic Protein




Go Veggie


For Goodness Shakes

A2 Milk

Keywords: Dairy, Milk, Cheese, Yogurt, Protein, Almond, Soy, Cashew, Nut Milk, Macadamia, Snacking, Snacks, Daypart, Breakfast, Lunch, Free From, Dairy-free, Lactose-free

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