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Alsea SAB de CV in Consumer Foodservice (Mexico)

Alsea SAB de CV in Consumer Foodservice (Mexico)


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Executive Summary

Alsea SAB de CV aims to consolidate its leadership of consumer foodservice in Mexico after the acquisition of VIPs and El Porton from Walmart, the launch of new formats such as Starbucks Reserve and the close of less attractive formats such as Pei Wei. The company plans to continue opening more outlets, closing unprofitable outlets, renewing the image of some restaurants in order to attract new consumers from other income bands, increasing sales and boosting its recently launched WOW Rewards

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Consumer Foodservice market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market's major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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Ken Research
Ankur Gupta, Head Marketing & Communications
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ALSEA SAB DE CV IN CONSUMER FOODSERVICE (MEXICO)

Euromonitor International

May 2016

LIST OF CONTENTS AND TABLES

Strategic Direction

Key Facts

Summary 1 Alsea SAB de CV: Key Facts

Summary 2 Alsea SAB de CV: Operational Indicators

Suppliers

Competitive Positioning

Summary 3 Alsea SAB de CV: Competitive Position 2015

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Alsea SAB de CV


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