Belgium-The Future of Foodservice to 2021

Belgium-The Future of Foodservice to 2021

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Executive Summary

Belgium-The Future of Foodservice to 2021


"Belgium-The Future of Foodservice to 2021", published by GlobalData, provides extensive insight and analysis of the Belgian Foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.

Belgium is the world's 25th largest economy. In 2016, its GDP was valued at over USD$ 460 billion, and it grew by 1.6%. Historically, it has been a prominent trading hub due to its geographical location.

The Belgian economy has made a strong recovery since the 2008 global financial crash. GDP per capita has been steadily rising over the last five years at a CAGR of approximately 1.5%. As of 2016, it stood at roughly EUR 37,200. The foodservice sector is expected to be one of the greatest beneficiaries of rising household incomes.

The foodservice profit sector generated total revenue of over EUR 16.5 billion in 2016. The value of the sector increased at a CAGR of 3.2% from 2014-2016, and growth is forecast to accelerate marginally to a CAGR of 3.4% during 2016-2021.

Growth has been, and will to continue to be driven by rising transaction numbers, with the potential for outlet growth hampered by urban areas approaching saturation. Tourism is expected to be one of the most significant drivers of growth.

The FSR channel is the most valuable within the foodservice profit sector, accounting for 36.1% of sector's sales value in 2016. The pub, club and bar channel is the second largest channel, representing a share of 22.6%, and the QSR generates 8.0% of the sector's sales value.

The report includes-

Overview of Belgium's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Belgium's foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.

Growth dynamics: In-depth data and forecasts of three key channels (QSR, FSR and Pubs, Clubs and Bars) within Belgium's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.

Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Belgian population.

Key players: Overview of market leaders within the three major channels including business descriptions and number of outlets.

Case Studies: Learn from examples of recent successes and failures within the Belgian foodservice market.


The FSR channel is highly fragmented; just 4.1% of outlets are owned by chain operators, but they over-trade relative to this. Over the next five years, revenue growth of chain operators is forecast to be markedly stronger than that of independents. The FSR channel will be the greatest beneficiary of the paradigm shift towards takeaway transactions. The advent of delivery service apps will mean that consumers no longer need to compromise between convenience and the quality of their meal.

A trend towards greater health consciousness is growing worldwide, and surveys highlighted large portions of Belgian consumers finding difficulty in eating healthily when out. This indicates there are growth opportunities to be found in offering 'healthy indulgent' options, a foodservice trend which has achieved great success in mature foodservice markets such as the US and UK.

Belgium is a producer of world-renowned beer. While alcohol consumption among Belgian consumers has been steadily decreasing since the start of the millennium, tourism has been steadily increasing. As a consequence, the greatest growth opportunities for the pub, club and bar channel will be concentrated to tourism hot spots.

Reasons to buy

Specific forecasts of the foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets.

Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Pubs, Clubs and Bars) will allow readers to understand the wants and needs of their target demographics.

Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Belgium's foodservice market.

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Ankur Gupta, Head Marketing & Communications


Table of Contents


Report Guide

Executive Summary

Macroeconomic Context

GDP and Consumer Price Index

Population and demographic highlights

monthly household income distribution

Introducing the Consumer Segments

Consumer segment profiles and key identification metrics

Segment engagement overview in four key profit sector channels

Profit Sector Metrics

Key metric highlights

Value share and growth by channel

Outlets and transactions growth by channel

Operator buying volumes and growth by channel

Channel historic and future growth dynamics

Outlet type and type of ownership growth dynamics

Profit Sector by Channel

Quick Service Restaurants (QSR)

Summary and key take-out


Key players

Key consumers




What next?

Full Service Restaurants (FSR)

Summary and key take-out


Key consumers




What next?

Pubs, Clubs and bars

Summary and key take-out


Key consumers




What next?

Cost Sector Metrics

Cost operator trends-historic and future growth

Data and channel share breakdown


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Panos McDonald's Quick Deliway Point Chaud Delirium

Foodservice, Belgium, Belgian, QSR, quick, full, service, restaurant, FSR, American, brands, casual, dining, chains, franchise, independent, club, bar, beer, craft, on-the-go, natural, premiumization, experimentation, value, outlets, transactions, health, indulgence, social, convenience, cost, conscious, inflation, connoisseurship, authenticity, heritage, sensory, cocooning, GDP, capita, pester power

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