Success Case Study: Sauce Shop-Using craft to challenge the mainstream condiment market
"Success Case Study: Sauce Shop", is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of the Sauce Shop condiment brand launched in the UK. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products as well as avoid the risk.
Generally, mainstream condiment sauce brands tend to focus on cost reduction during production as opposed to product quality, and as a result the market is full of uninspired products. Sauce Shop aims to deliver a product that is quality-focused in order to challenge mainstream brands.
- Sauce Shop offers more than 15 different varieties of sauce, from novelty offerings to traditional favorites, appealing to all types of consumer.
- It meets the target audience's needs by providing consumers with plenty of options to try out different flavors.
- The craft movement has helped Sauce Shop drive sales as it used the trend as a marketing tool to advertise both its brand and its products.
Reasons to buy
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
About Successes & Failures Case Studies
Summary: Sauce Shop
Single User License:
Corporate User License:
Success, failure, CPG, FMCG, innovation, experimentation, premiumization, condiments
select a license
NEWSLETTER BY CATEGORY
We would like to thank the entire team of Ken Research in showcasing professionalism in research and quick turnaround time. We have had multiple research reports from Ken Research. The deadline communicated for research was duly met. The research reports were covering many aspects in detail. This showcases their endeavor and care for client satisfaction and a strong understanding of the clients’ requirements. Thank you again for your help... "Group Vice President Strategy, Aliaxis"
I appreciate their diligence and determination in customizing the research project. The data proves to be valuable and accurate. I would, in future, definitely use their services again... "Technical Marketing Manager, Ascendis Health Limited"
I would like to thank Ken research team for meeting our report deliverables. The report is very good and we appreciate your well cooperation. ... "., Coldwell Banker - Riyadh "
The research you conducted was very helpful for us and the integrity of your research approach gave us great confidence in the data. Look forward to collaborating again in future... "International and Business Dev. Director, Duta Abadi Primantara"
An excellent provider. Thorough, precise and outstanding insight. They drill down to what we need and their reports are effective at integrating text with supporting graphics and charts. Their reports are a great resource to go back too. ... "General Manager SBU Manufacture, PT. KIMIA FARMA, TBK"