Breakfast Cereals in Germany

Breakfast Cereals in Germany


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Executive Summary

Breakfast Cereals in Germany

Summary

Breakfast Cereals in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Germany breakfast cereals market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

The breakfast cereals market comprises the retail sale of hot and ready-to-eat cereals. The hot cereals category consists of traditional products such as porridge oats, instant mixes and ready-to-heat products. The ready-to-eat cereals category consists of children's and family breakfast cereals such as, flakes, muesli and other RTE cereals. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2017 exchange rates.

The German breakfast cereals market generated total revenues of $998.8m in 2017, representative of a CAGR of 5.4% during the review period.

Market consumption volume registered a CAGR of 4.7% during the review period, to total 135.3 million kg in 2017.

The high disposable income of German consumers is increasing expenditure on many food products, including cereals.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the breakfast cereals market in Germany

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the breakfast cereals market in Germany

- Leading company profiles reveal details of key breakfast cereals market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Germany breakfast cereals market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the Germany breakfast cereals market by value in 2017?

- What will be the size of the Germany breakfast cereals market in 2022?

- What factors are affecting the strength of competition in the Germany breakfast cereals market?

- How has the market performed over the last five years?

- Who are the top competitiors in Germany's breakfast cereals market?



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Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market share 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market share 12

Market distribution 13

Market Outlook 14

Market value forecast 14

Market volume forecast 15

Five Forces Analysis 16

Summary 16

Buyer power 17

Supplier power 18

New entrants 19

Threat of substitutes 20

Degree of rivalry 21

Leading Companies 22

Cereal Partners Worldwide 22

Kellogg Company 23

Dr. August Oetker KG 26

Peter Kolln GmbH & Co. KGaA 28

Macroeconomic Indicators 29

Country data 29

Methodology 31

Industry associations 32

Related MarketLine research 32

Appendix 33

About MarketLine 33

List of Figures

Figure 1: Germany breakfast cereals market value: $ million, 2013-17

Figure 2: Germany breakfast cereals market volume: million kilograms, 2013-17

Figure 3: Germany breakfast cereals market category segmentation: % share, by value, 2017

Figure 4: Germany breakfast cereals market geography segmentation: % share, by value, 2017

Figure 5: Germany breakfast cereals market share: % share, by value, 2017

Figure 6: Germany breakfast cereals market distribution: % share, by value, 2017

Figure 7: Germany breakfast cereals market value forecast: $ million, 2017-22

Figure 8: Germany breakfast cereals market volume forecast: million kilograms, 2017-22

Figure 9: Forces driving competition in the breakfast cereals market in Germany, 2017

Figure 10: Drivers of buyer power in the breakfast cereals market in Germany, 2017

Figure 11: Drivers of supplier power in the breakfast cereals market in Germany, 2017

Figure 12: Factors influencing the likelihood of new entrants in the breakfast cereals market in Germany, 2017

Figure 13: Factors influencing the threat of substitutes in the breakfast cereals market in Germany, 2017

Figure 14: Drivers of degree of rivalry in the breakfast cereals market in Germany, 2017

Figure 15: Kellogg Company: revenues & profitability

Figure 16: Kellogg Company: assets & liabilities

Figure 17: Dr. August Oetker KG: assets & liabilities

List of Tables

Table 1: Germany breakfast cereals market value: $ million, 2013-17

Table 2: Germany breakfast cereals market volume: million kilograms, 2013-17

Table 3: Germany breakfast cereals market category segmentation: $ million, 2017

Table 4: Germany breakfast cereals market geography segmentation: $ million, 2017

Table 5: Germany breakfast cereals market share: % share, by value, 2017

Table 6: Germany breakfast cereals market distribution: % share, by value, 2017

Table 7: Germany breakfast cereals market value forecast: $ million, 2017-22

Table 8: Germany breakfast cereals market volume forecast: million kilograms, 2017-22

Table 9: Cereal Partners Worldwide: key facts

Table 10: Kellogg Company: key facts

Table 11: Kellogg Company: key financials ($)

Table 12: Kellogg Company: key financial ratios

Table 13: Dr. August Oetker KG: key facts

Table 14: Dr. August Oetker KG: key financials ($)

Table 15: Dr. August Oetker KG: key financials (EUR)

Table 16: Dr. August Oetker KG: key financial ratios

Table 17: Peter Kolln GmbH & Co. KGaA: key facts

Table 18: Germany size of population (million), 2013-17

Table 19: Germany gdp (constant 2005 prices, $ billion), 2013-17

Table 20: Germany gdp (current prices, $ billion), 2013-17

Table 21: Germany inflation, 2013-17

Table 22: Germany consumer price index (absolute), 2013-17

Table 23: Germany exchange rate, 2013-17

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Cereal Partners Worldwide

Kellogg Company

Dr. August Oetker KG

Peter Kolln GmbH & Co. KGaA

Consumer Packaged Goods, Food, Breakfast Cereals, Germany

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