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Confectionery Market in India 2012

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The confectionery market in India is expected to see a steady growth in the future. Despite being considered as an indulgence product, confectionery has witnessed an increase in its consumer base. One of the primary reasons associated with this trend is the growing gifting culture and the use of confectionery products as a replacement of sweets. Moreover, the rural market is also contributing towards the growth of this industry by showing increased consumption of confectionery products in terms of volumes. This is further aided with the penetration and availability of confectioneries at different price points along with the increased disposable income amongst consumers. All these factors indicate towards the bright future of the confectionery market in India.

The report begins with the introduction section which segregates the overall FMCG market into its sub segments, which includes the food & beverage segment, whose sub segment is the confectionery market. It then moves into the market overview section, which provides an overview of the Indian confectionery market, its characteristics along with details regarding its current market size and growth in the coming years. Segmental share of the market in terms of organized and unorganized sector is also provided along with zone wise and age wise segmentations. In addition to this, price wise and variant wise segmentation of the lower price bracket confectioneries is also provided. The next section elaborates on the value chain analysis of the sector, followed by general distribution system of the confectionery products along with the profit margins at each step.

Next is the market segmentation section done on the basis of product types ie. sugar confectionery, chocolate confectionery and gums. It contains brief overview about each category along with their respective market sizes.

After this, segmentation of the market into rural market and urban market has been done and brief overview regarding each segment along with flavour preferences and advertising techniques has been included.

This is followed by a zone wise consumer preference section, which includes flavour and price preferences of consumers inhibiting in the four regions of India-East, West, North and South.

A separate section on import and export of different types of confectionery products is also provided, highlighting the growth in import and export values over the years. Then, details regarding major importing and exporting nations are also provided.

An analysis of the drivers explains the factors for growth of the industry that include growing gifting culture, low per capita consumption of confectionery, rapid urbanization, growing retail market, growing income and consumption, developing rural sector and marketing campaigns. The key challenges include rise in ingredient price, rise in packaging costs, regulatory challenges and fake confectioneries.

The next section speaks about the government's participation in the confectionery market in India, which covers Food Safety and Standards Act 2006, Food Safety and Standards Regulations 2011 and certain other policies.

The major trends identified in the sector include events, functional confectioneries, packing variations, new launches, innovation in products, creative advertising and corporate activities.

The competition section offers a competitive landscape of the players by providing their financials and key financial ratios. It also provides elaborate information regarding the organizations. Key financial parameters constitute the financial performances of the players which are followed by business highlights. Porters Five Forces Analysis has been incorporated for a brief but effective understanding of the market scenario.

The report concludes with a section on strategic recommendations which comprises an analysis of the growth strategies for the confectionery market in India.


Table Of Content


Slide 1: Executive summary


Slide 2: Introduction

Market Overview

Slide 3-6: Indian Confectionery Market-Overview, Market Size & Growth (2009-2017e)

Slide 7: Value Chain Analysis

Slide 8: General Distribution System

Market Segmentation-Product Wise

Slide 9-13: Sugar Confectionery, Chocolate Confectionery & Chewing Gum-Overview, Market Size & Growth (2009-2017e)

Market Segmentation-Rural & Urban

Slide 14: Rural & Urban Market Consumption Shares

Slide 14: Rural Market

Slide 15: Urban Market

Consumer Preference

Slide 16: Confectionery Flavour Preference-Zone wise

Slide 17: Confectionery Products Price Preference-Zone wise

Import & Export

Slide 18-19: Total Imports-Different Types of Confectionery Products (2008-2011)

Slide 20-21: Total Exports-Different Types of Confectionery Products (2008-2011)

Drivers & Challenges

Slide 22: Summary

Slide 23-31: Drivers

Slide 32-36: Challenges

Government Rules & Policies

Slide 37-39: Food Safety and Standards Act 2006 & Regulations 2011

Slide 40: Government Policies


Slide 41: Summary

Slide 42-52: Key Trends


Slide 53: Porter's Five Forces Analysis

Slide 54-84: Major Players

Strategic Recommendation

Slide 85-89: Strategic Recommendations


Slide 90: Appendix

Slide 91: Sources of Information

List Of Figure

Market Overview

Indian Confectionery Market-Market Size & Growth (2009-2017e)

Zone wise segmentation of the confectionery market

Segmentation into organized and unorganized sectors

Segmentation of consumers on the basis of different age groups

Lower price bracket confectioneries-Price wise segmentation

Lower price bracket confectioneries-Product preference segmentation

Market Segmentation-Product Wise

Share of the broad categories in the overall confectionery market

Sugar Confectionery Market-Market Size & Growth (2009-2017e)

Chocolate Confectionery Market-Market Size & Growth (2009-2017e)

Gum Confectionery Market-Market Size & Growth (2009-2017e)

Sugar Confectionery-Organized and unorganized sector shares

Chocolate Confectionery-Organized and unorganized sector shares

Chocolate Confectionery-Major Players' Share (2011)

Chewing Gum-Organized and unorganized sector shares

Chewing Gum-Product variant shares

Market Segmentation-Rural & Urban

Rural and urban consumption shares

Rural market-Price wise breakup of the overall market

Urban Market-Price wise break up of the chocolate confectionery market

Urban Market-Price wise break up of the sugar and gum confectionery market

Import & Export

Imports-Total Imports (2008-2011), Major importing nations (2011)

Exports-Total Exports (2008-2011), Major exporting nations (2011)

Drivers & Challenges

Growing Gifting Culture-Gifting Market in India (2011-2015e)

Rapid Urbanization-Growth in Urban Population (2008-2030e)

Growing Retail Market-Organized Retail Market Space (2010-2020e) and Growth of Malls in India (2010-11 to 2011-12)

Growing Income and Consumption-Aggregate Consumption (2005-2025e) and Aggregate Disposable Income (2005-2025e)

Developing Rural Sector-Breakup of rural & urban population (Census 2011), share of rural & urban confectionery consumption, segment wise MPCE and overall MPCE (2004-05 to 2009-10)

Marketing Campaigns-Growth in Television Industry (2010-2015e) and Development of Print Media (2009-2014e)

Rise in Ingredient Price-Rising Wholesale Price Index (WPI) Trend: Milk powder (Aug 2010 to Aug 2012), Sugar (Aug 2010 to Aug 2012), Dry Cocoa Beans (2009-2011), Wet Cocoa Beans (2009-2011) and Liquid Glucose (Sep 2011 to Sep 2012)

Rise in Packaging Costs-Crude Oil Prices (Jan 2005 to May 2012)

Confectionery Market Player's Profiles

Company profiles (All companies)

Financial Snapshot (All Companies except Gujarat Cooperative Milk Marketing Federation Ltd.)

Key Business segments (Public Companies)

Key Geographic segments (Public Companies)

List Of Table


Rapid Urbanization-Some Popular Premium Chocolates

Confectionery Market Player's Profiles

Company Profiles

Company information

Products and services

Key people

Key Financial Performance Indicators

Key Ratios

Business Highlights



Sources of Information

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Products and Companies


Public Domestic Companies

ITC Ltd.

Public Foreign Companies

Nestle India Ltd.

Private Domestic Companies

Candico (I) Ltd.

Gujarat Cooperative Milk Marketing Federation Ltd.

Parle Products Pvt. Ltd.

Private Foreign Companies

Cadbury India Ltd.

Godrej Hershey (Hershey India) Ltd.

Lotte India Corporation Ltd.

Perfetti Van Melle India Pvt. Ltd.

Wrigley India Pvt. Ltd.