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Top Growth Opportunities: Confectionery in New Zealand

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Top Growth Opportunities: Confectionery in New Zealand


"Top Growth Opportunities: Confectionery in New Zealand", provides an overview of the confectionery market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData's proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for confectionery producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

New Zealand is one of the smallest confectionery markets in the top 10 in absolute value terms, but it is also expected to show substantial growth over 2017-2022. During 2012-2017, the confectionery market in New Zealand recorded modest growth.


- House prices and household debt have soared in recent years relative to incomes.

- The cost of living, especially in grocery terms, is expected to remain high and this will be reflected in confectionery purchasing decisions over 2017-2022.

- Consumers are expected to err towards bulk and value-based confectionery purchases.

- As the population in New Zealand ages and its rates of obesity remain high, health professionals are calling for increased government regulation of the food and beverage industries.

- The nation is in the top three obese nations, behind the US and Mexico, with a large portion of the population obese.

- These factors are likely to encourage the government to intervene in the confectionery market in the near future, potentially through encouraging healthier formulations or introducing a levy on sugary foods.

Reasons to buy

- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

- Identify the areas of growth and opportunities, which will aid effective marketing planning.

- The differing growth rates in regional product sales drive fundamental shifts in the market.

- This report provides detailed, authoritative data on these changes-prime intelligence for marketers.

- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.


Table Of Content


Table of Contents

1. Introducing a top growth market for confectionery

Top 10 global growth opportunities scores

Top global issues

Assessment against global strategic issues

GlobalData's strategic issues map

Predicted future issues for the global sector

Reward and risk assessment

Opportunity score-overview

Consumer spending trends-peer group comparisons

Political, economic, social, and technological: Analysis

Enablers and inhibitors of growth

Rewards and opportunities for growth

Summary of the market

2. Market insight-identifying the opportunities to move into

Market growth by category

Value growth of the market

Volume growth of the market

Level of premiumization by category

Category analysis-key drivers of change

3. Retail and distribution insight-key channels and retailers driving growth

Retail channel share

Key retail channel trends

Routes to market

Drivers of change in the sector

4. Company and brand insight-the competitive landscape defined

Category fragmentation

Company and brand strength

Private label penetration

Brand share by leading supplier

International and domestic brand analysis

Company and brand strength summary

5. Consumer insight-who, what, when, where, and why

Strategic issues map

Key consumer driver implications

Key health & wellness trends

Penetration of health & wellness claims by category

Consumer trends summary

6. Product and packaging insights

Key product insights

Trends and strategic issues-other notable product trends

Key product innovation case studies

Key packaging insights

Trends and strategic issues

Product launch key takeouts

7. White spaces and innovation opportunities-space to move into

Growth segments to target

Segment opportunities

Key recommendations

8. Appendix and definitions

List Of Figure

List of Figures

Map of top opportunity markets

Map of top global issues

Global issue web

GlobalData's strategic issues map

Average consumer spend, peer group comparisons, 2012-2022

Market value and split, 2012-2022

Value growth by category, 2011-2017 and 2017-2022

Value market growth by category, 2012-2022

Winners and losers by category, volume, 2017-2022

Value and volume growth by category, 2012-2022

Fragmentation by category, 2011-2017

Private label penetration and CAGR, 2011-2017

Cumulative value share by brand, 2017

How health & wellness contributes to growth, 2017

Penetration of health & wellness claims by category, 2017

Packaging materials volume share, 2017 & 2022

Packaging closure materials volume share, 2017 & 2022

Projected CAGR for top five categories by value, 2017-2022

List Of Table

List of Tables

Visualization of 10 countries growth opportunities

Visualization of 10 countries growth opportunities (continued)

Reward and risk assessment

Market value and split, 2012-2022

Winners and losers by category, value, 2017-2022

Volume growth by category, 2012-2022

Winners and losers by category, volume, 2017-2022

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

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Products and Companies


Chocolates, sugar confectionery, gum, confectionery, netherlands




The Natural Confectionery Co.

Dairy Milk







Kit Kat



Milky Bar




Black Knight


J. H. Whittaker & Sons Ltd

Perfetti Van Melle SpA



New Zealand Food Group Ltd

RJ's Licorice Ltd

The Hershey Co