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Consumer and Market Insights: Bakery and Cereals in Colombia

Consumer and Market Insights: Bakery and Cereals in Colombia


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Executive Summary

Colombia Bakery & Cereals market is forecast to register growth in value as well as volume terms during 2015-2020. The Bread & Rolls category has the highest volume share in 2015, whereas Energy Bars category is projected to be the fastest growing during 2015-2020. Increased health consciousness among consumers is driving the sales of Bakery and Cereals with health and wellness claims such as "low-sugar" and "low-sodium" products. Further, emerging e-commerce will boost the sale of Bakery and Cereals in Colombia.

Key Findings

The Bakery and Cereals market in Colombia is expected to register marginally higher growth in value terms during 2015-2020 as compared to 2010-2015

The Colombian consumers are opting for value for money products in the Bakery and Cereals market

Dough Products is the smallest value category in the Colombian Bakery and Cereals market

Hypermarkets & Supermarkets is the leading distribution channel in the Colombian Bakery and Cereals market

Granola Sport is the leading brand in the Cereal Bars category, in both value and volume terms

Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in Colombia

Synopsis

Canadean's Consumer and Market Insights report on the Bakery and Cereals market in Colombia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Paper & Board, and others; container data for: Bag/Sachet, Film, Tray and others

Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice figures-Key Takeaways

Market Overview, Consumer Demographics

Value and volume analysis for Colombia's Bakery and Cereals market

Impact of exchange rate fluctuations on Colombia's Bakery and Cereals market

Degree of trade up/down in Colombia's Bakery and Cereals market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Volume consumption analysis by gender, age, education and urbanization-at category level

Retail Landscape and Key Distribution Channels

Leading retailers in Colombia's Food market

Leading distribution channels (value terms) in Colombia's Bakery and Cereals market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value and volume terms) by category and segment

Penetration of private label by category in Colombia's Bakery and Cereals market

Private label growth (in value terms) compared to brands

Health and Wellness analysis

Value of Health & Wellness claims by category

Key Health & Wellness product attributes driving sales

Key Health & Wellness consumer benefits driving sales

Key Health & Wellness companies and market share

Packaging

Bakery and Cereals market by type of packaging material/container (in volume terms)

Bakery and Cereals market by type of packaging closure/outer (in volume terms)

Bakery and Cereals market by type of packaging, forecast(in volume terms)

Consumer trend analysis

Canadean's consumer trend framework and explanation of the sub-trends

For key trends in Colombia's Bakery and Cereals market:

How the trend is influencing consumption in Colombia's Bakery and Cereals market

How to target the trend in Colombia's Bakery and Cereals market

How the trend will evolve in Colombia's Bakery and Cereals market

Key target demographic and the rate at which the trend will evolve

What are the key drivers that will influence growth of Bakery and Cereals market in the future

Innovation examples

New products launched in Colombia's Bakery and Cereals market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Health & Wellness data

Packaging data

Category definitions

Segment definitions

Channel definitions

Health & Wellness definitions

Explanation of sub-trends

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Consumers purchase behavior-Trading up/down, 2015

Figure 5: Market volume share analysis by category, 2015

Figure 6: Market value growth analysis by category, 2010-2020

Figure 7: Historic and forecast value analysis by category, 2010-2020

Figure 8: Change in market share by category, 2015-2020

Figure 9: Category volume consumption by age, gender, education and urbanisation,2015

Figure 10: Leading distribution channels, overall Food, 2011-2014

Figure 11: Leading distribution channels, overall Bakery and Cereals market, 2015

Figure 12: Leading distribution channels by category, 2015

Figure 13: Brand share analysis by category (by value and volume), 2015

Figure 14: Private label penetration by category, 2015

Figure 15: Private label and brand share growth, 2012-2015

Figure 16: Value of key Health & Wellness claims, by category, 2010-2020

Figure 17: Leading Health & Wellness companies by category, 2015

Figure 18: Packaging analysis-key packaging material, container, closure and outer type, 2015

Figure 19:Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in COP and USD , 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: USD to COP

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average prices (COP and USD ) by category, 2015

Table 8: Leading retailers

Table 9: Leading brands by segments, 2015

Table 10: Leading brands by category, 2015

Table 11: Key Health & Wellness product attributes driving sales, 2015

Table 12: Key Health & Wellness consumer benefits driving sales, 2015

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Comapan Sa

Grupo Bimbo

S.A.B. de C.V.

HARINERA DEL VALLE S.A.

Productos Ramo Sa

Thebread-guadalupebaking Company

Alimentos Toning Sa

Don Pancho Authentic Mexican Foods Inc

Exito

Pepsico Inc.

Productos Qikey Sas

Cereal Partners Worldwide S.A.

Grupo Nutresa S.A.

Nestle S.A.

Nutrive S en C

Thekelloggcompany

Cia Nacional De Chocolates Sa

Cia de Galletas Noel SA

Colombina S.A.

Comestibles Italo Sa

Continental Bakeries B.V.

Kraft Foods Group Inc.

Mondelez International Inc

Colombia, Bakery and Cereals, Baking Mixes, Baking Ingredients, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods, Baking Chocolate, Chips & Morsels, Baking Powder/Soda, Cake Decorations & Icing, Cocoa-Baking, Corn & Potato Starch, Desiccated Coconut, Dry Yeast, Fruit Pectins and Glazed Fruit, Non-Chocolate Baking Chips, Bread Mixes, Brownie Mixes, Cake Mixes, Dessert Mixes, Muffin Mixes, Pancake Mixes, Rolls/Biscuit Mixes, Packaged/Industrial Bread & Rolls, Hot Cereals, Packaged/Industrial Cakes, Pastries & Sweet Pies, Granola/Muesli/Yogurt Bars, American Cookies


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