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Consumer and Market Insights: Bakery and Cereals in the Netherlands

Consumer and Market Insights: Bakery and Cereals in the Netherlands


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Executive Summary

The Netherlands Bakery and Cereals market is forecast to register marginally higher growth in value as well as volume terms during 2015-2020. The Bread & Rolls category has the highest volume share in the overall Bakery and Cereals market, while the Morning Goods category is forecast to register fastest value growth during 2015-2020. Aging Dutch consumers are looking for lactose and gluten free offerings. Going forwards, demand for vegan and ethical products will increase as Dutch consumers are becoming increasingly ethical in their food selection with many reducing their intake of meat and dairy products.

Key Findings

The Dutch Bakery and Cereals market is forecast to grow at a CAGR of 1.9% during 2015-2020.

The Morning Goods category is expected to register the fastest growth in both value and volume terms during 2015-2020.

Bread & Rolls is the leading category in both value and volume terms in the Dutch Bakery and Cereals market.

The Plain Crackers segment is expected to gain maximum share growth within the Savory Biscuits category

Hypermarkets & Supermarkets is the leading distribution channel in the Dutch Bakery and Cereals market.

Wellbeing and On-The-Go are the two consumer trends driving growth in the Dutch Bakery and Cereals market.

Synopsis

Canadean's Consumer and Market Insights report on the Bakery and Cereals market in the Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Paper & Board, and others; container data for: Bag/Sachet, Film, Tray and others

Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice figures-Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

Value and volume analysis for the Netherlands Bakery and Cereals market

Impact of exchange rate fluctuations on the Netherlands Bakery and Cereals market

Degree of trade up/down in the Netherlands Bakery and Cereals market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Volume consumption analysis by gender, age, education and urbanization-at category level

Inter-country comparison of average price per kg by category

Top variants and pack size distribution analysis

Retailer price dynamics

Retail Landscape and Key Distribution Channels

Leading retailers in the Netherlands Food market

Leading distribution channels (value terms) in the Netherlands Bakery and Cereals market

Leading distribution channels ((value terms) by category.

Competitive Landscape

Market share of leading brands (in value and volume terms) by category and segment

Penetration of private label by category in the Netherlands Bakery and Cereals market

Private label growth (in value terms) compared to brands

Health and Wellness analysis

Value of Health & Wellness claims by category

Key Health & Wellness product attributes driving sales

Key Health & Wellness consumer benefits driving sales

Key Health & Wellness companies and market share

Packaging

Bakery and Cereals market by type of packaging material/container (in volume terms)

Bakery and Cereals market by type of packaging closure/outer (in volume terms)

Bakery and Cereals market by type of packaging, forecast(in volume terms)

Consumer trend analysis

Canadean's consumer trend framework and explanation of the sub-trends

For key trends in the Netherlands Bakery and Cereals market:

How the trend is influencing consumption in the Netherlands Bakery and Cereals market

How to target the trend in the Netherlands Bakery and Cereals market

How the trend will evolve in the Netherlands Bakery and Cereals market

Key target demographic and the rate at which the trend will evolve

What are the key drivers that will influence growth of Bakery and Cereals market in the future

Innovation examples

New products launched in the Netherlands Bakery and Cereals market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Health & Wellness data

Packaging data

Category definitions

Segment definitions

Channel definitions

Health & Wellness definitions

Explanation of sub-trends

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Consumers purchase behavior-Trading up/down, 2015

Figure 5: Market volume share analysis by category, 2015

Figure 6: Market value growth analysis by category, 2010-2020

Figure 7: Historic and forecast value analysis by category, 2010-2020

Figure 8: Change in market share by category, 2015-2020

Figure 9: Category volume consumption by age, gender, education and urbanisation,2015

Figure 10: Leading distribution channels, overall Food, 2011-2014

Figure 11: Leading distribution channels, overall Bakery and Cereals market, 2015

Figure 12: Leading distribution channels by category, 2015

Figure 13: Brand share analysis by category (by value and volume), 2015

Figure 14: Private label penetration by category, 2015

Figure 15: Private label and brand share growth, 2012-2015

Figure 16: Value of key Health & Wellness claims, by category, 2010-2020

Figure 17: Leading Health & Wellness companies by category, 2015

Figure 18: Packaging analysis-key packaging material, container, closure and outer type, 2015

Figure 19: Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in EUR and USD , 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: USD to EUR

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average price per kg comparison by categories

Table 8: Retailer price dynamics (includes % difference from average price)

Table 9: Leading retailers

Table 10: Leading brands by segments, 2015

Table 11: Leading brands by category, 2015

Table 12: Key Health & Wellness product attributes driving sales, 2015

Table 13: Key Health & Wellness consumer benefits driving sales, 2015

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Dr. August Oetker Kg

Koopmans Koninklijke Meelfabrieken B.V

Unilever Plc

Artisanal Producers

Bolletje Bv

Koninklijke Peijnenburg B.V.

Hollandia Matzes B.V.

Molenaartje

Bake Five B.V.

Bakkersland BV

Barilla S.P.A.

Thekelloggcompany

Pepsico Inc.

Dorset Cereals Ltd

Associated British Foods Plc

Bright Food (Group) Co. Ltd.

Wessanen Benelux BV

The H. J. Heinz Company

Maitre Paul

Golden Pretzel

Mondelez International Inc

Oma's Cake

Dr Schar AG/SpA

Kraft Foods Group Inc.

Liga

United Biscuits Ltd

Van Der Breggen

Easy Bakery

Haust B.V

Nestle S.A.

Verkade Shuttles

Van Der Meulen

Pally Biscuits B.V.

Albert Heijn

Aldi

Jumbo

Lidl

Netherlands, Bakery and Cereals, Baking Mixes, Baking Ingredients, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods, Baking Chocolate, Chips & Morsels, Baking Powder/Soda, Cake Decorations & Icing, Cocoa-Baking, Corn & Potato Starch, Desiccated Coconut, Dry Yeast, Fruit Pectins and Glazed Fruit, Non-Chocolate Baking Chips, Bread Mixes, Brownie Mixes, Cake Mixes, Dessert Mixes, Muffin Mixes, Pancake Mixes, Rolls/Biscuit Mixes, Packaged/Industrial Bread & Rolls, Hot Cereals, Packaged/Industrial Cakes, Pastries & Sweet Pies, Granola/Muesli/Yogurt Bars, American Cookies


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