Consumer and Market Insights: Fish and Seafood in Chile

Consumer and Market Insights: Fish and Seafood in Chile


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Executive Summary

Summary

Chile's Fish & Seafood market is forecast to register growth in value as well as volume terms during 2015-2020. The Chilled Raw Packaged Fish & Seafood-Processed category has the largest volume share in 2015 while the Fresh Fish & Seafood (Counter) category is projected to witness fastest growth during 2015-2020. The segment will be driven by consumers' desire for more Fish & Seafood products perceived to be natural and healthy. Additionally, Chile's extensive Pacific coastline offers a vast variety of marine resources that will be another factor maintaining demand for fresh Fish & Seafood.

Key Findings

Across the six categories analyzed, Chilled Raw Packaged Fish & Seafood-Processed is the largest category with 41.9% share in value terms.

Hypermarkets & Supermarkets is the leading distribution channel accounting for more than half of the overall Fish & Seafood distribution in Chile.

The use of Rigid Plastic is forecast to register the fastest growth among packaging material during 2015-2020.

The products with provide convenient packaging solutions are favored by consumers and will drive demand in the Chilean Fish & Seafood market.

Premiumization & Indulgence and Time Scarcity are the major trends that are driving the Chilean Fish & Seafood market.

Synopsis

Canadean's Consumer and Market Insights report on the Fish & Seafood market in Chile provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood-Processed, Chilled Raw Packaged Fish & Seafood-Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Tray, Bag/Sachet, Can-Food, and others

Consumer level trends: Top four consumer trends which influence Fish & Seafood products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion



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Ken Research
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Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for the Chilean Fish & Seafood market

Historic and forecast consumption in the Chilean Fish & Seafood market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in the Chilean Food market

Leading distribution channels (value terms) in the Chilean Fish & Seafood market

Leading distribution channels (value terms) by category

Packaging

Fish & Seafood market by type of packaging material/container (in volume terms)

Fish & Seafood market by type of packaging closure/outer (in volume terms)

Fish & Seafood market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

Penetration of private label by category in the Chilean Fish & Seafood market

Private Label growth (in value terms) compared to brands

Market share of leading brands (in value terms) by category

Consumer trend analysis

Canadean's consumer trend framework and explanation of the Mega-trends

For key trends in the Chilean Fish & Seafood market

How the trend is influencing consumption in the Chilean Fish & Seafood market

How to target the trend in the Chilean Fish & Seafood market

How the trend will evolve in the Chilean Fish & Seafood market

Key target demographic and the rate and which the trend will evolve

Key drivers in the market that will increasingly influence consumption

Innovation examples

Examples of products launched in the Chilean Fish & Seafood market

Appendix

Country context

Category value and volume data

Sector Overview

Packaging data

Category definitions

Segment definitions

Channel definitions

Explanation of sub-trends

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume share analysis by category, 2015

Figure 3: Growth analysis by category, 2010-2020

Figure 4: Change in market share by category, 2015-2020

Figure 5: Leading distribution channels, overall Food, 2011-2014

Figure 6: Leading distribution channels by category, 2015

Figure 7: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 9: Private Label penetration by categories, 2015

Figure 10: Private Label and brand share growth, 2012-2015

Figure 11: Brand share by categories, 2015

Table 1: Market value analysis in CLP and USD , 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to CLP

Table 4: Average prices (CLP and USD ) by category, 2015

Table 5: Leading retailers

Table 6: Leading brands by category, 2015

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Seatech International Inc

Robinson Crusoe

San Jose

Angelmo

Geomar

Appel Feinkost Gmbh

Von Fach

South Wind Foods

Mar Verde

Romero Seafood Marisco Corp

Centro Logistico Pesquero Santiago

Cencosud

Walmart Chile

SMU

Tottus

Chile, Fish & Seafood, Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood-Processed, Chilled Raw Packaged Fish & Seafood-Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter), Frozen Fish & Seafood, Frozen Whole Cuts Of Fish & Seafood, Frozen Processed Fish, Hypermarkets & Supermarkets, Food & Drinks Specialists, Convenience Stores, Department Stores channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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