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Consumer and Market Insights: Bakery and Cereals Market in Belgium

Consumer and Market Insights: Bakery and Cereals Market in Belgium


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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Belgiums Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

A large population of mid-lifers with low inflation rate in the country is creating growth opportunities for consumer goods companies.

The Bread & Rolls category dominates volume consumption in the Belgian Bakery and Cereals market.

Hypermarkets & Supermarkets is the leading distribution channel in the Belgian Food market.

Flexible Packaging is the most commonly used packaging material while Bag/Sachet is the widely used container type in the Bakery and Cereals market.

Private label Bakery and Cereals products are gaining market share in Belgium.

Synopsis

Belgium has a large proportion of mid-lifers with rising disposable income which provides good opportunities for the Bakery and Cereals manufacturers. Bread & Rolls was the largest category by value in 2014 while the Savory Biscuits category will register the highest growth during 2014-2019.

Reasons to Buy

This overview of the Bakery and Cereals Market in Belgium allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Belgium Bakery and Cereals market

Historical and projected consumption in the Belgium Bakery and Cereals market

Degree of trade up/down-trade in the Belgium Bakery and Cereals market

Market volume of Belgium Bakery and Cereals by category

Historical and project market value of Belgium Bakery and Cereals by category

Winners and losers in the Belgium Bakery and Cereals market

Average category level pricing in the Belgium Bakery and Cereals market

Segment share of the category and change in market share in the Belgium Bakery and Cereals market

Retail Landscape and Key Distribution Channels

Leading retailers in the Belgium food market

Leading distribution channels in the Belgium Bakery and Cereals market

Leading distribution channels by category in the Belgium Bakery and Cereals market

Packaging

Belgium Bakery and Cereals market by type of packaging

Belgium Bakery and Cereals market by type of packaging closure/outer

Belgium Bakery and Cereals market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Belgium Bakery and Cereals market

Private label performance compare to national brands in the Belgium Bakery and Cereals market

Leading brands in the Belgium Bakery and Cereals market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Delhaize Group

Carrefour Group

ALdi

Lidl

Colruyt Group

Bread & Rolls; Cookies (Sweet Biscuits); Morning Goods; Breakfast Cereals; Savory Biscuits; Baking ingredients; Baking Mixes; Dough Products; Cereal Bars; Energy Bars; Cakes, Pastries & Sweet Pies; Market Research Report; Business Intelligence; Consumer Insight


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