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Consumer and Market Insights: Bakery and Cereals Market in Brazil

Consumer and Market Insights: Bakery and Cereals Market in Brazil


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Executive Summary

The Consumer and Market Insights: Bakery & Cereals Market in Brazil report analyzes market data, demographic consumption patterns and the key trends driving the category. The report highlights innovative new product development that effectively targets the most pertinent consumer needs, and offers strategic recommendations to capitalize on evolving consumer behaviors.

Key Findings

Bakery & Cereals volume consumption in Brazil is the third highest among major global economies

Bread & Rolls is the most consumed Bakery & Cereals category in Brazil

The Breakfast Cereals category will register the fastest growth in value terms during 2014-2019

Brazils Bakery & Cereals market is driven by consumers desire for affordable meal solutions

Synopsis

This report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

Get access to:

Figures that showcase the number of times consumers of different age groups and gender consume Bakery & Cereals, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).

A study of market value and volumes from 2009-2019, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will develop over the next five years.

The degree of influence that Canadeans 20 key consumer trends have on Bakery & Cereals consumption, with granular analysis on the extent that the degree of influences varies by gender, age, wealth and leisure.

Analysis of how consumer needs will evolve in the short-to-medium term future and recommended actions on how to adapt to these evolving needs.

International and Brazil-specific product innovation examples targeting key consumer needs-compare your products against top performers.

Reasons to Buy

Get access to Canadeans unique consumer data, developed from extensive consumption surveys and consumer group tracking which offers exclusive insight into the Bakery & Cereals market

Quantify the influence of 20 consumption motivations in the Bakery & Cereals sector to get a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyse category, brand and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches

Introduction

Classifications and definitions

Methodology

Market Overview

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market value and volume for the Brazil Bakery and Cereals market

Historical and projected sales in the Brazil Bakery and Cereals market

Degree of trade up/down-trade in the Brazil Bakery and Cereals market

Comparison of Brazil Bakery and Cereals market compared to other key countries

Market volume of Brazil Bakery and Cereals by category

Historical and project market value of Brazil Bakery and Cereals by category

Winners and losers in the Brazil Bakery and Cereals market

Segment share of the category and change in market share in the Brazil Bakery and Cereals market

Penetration of private label, by categories, in the Brazil Bakery and Cereals market

Private label performance compare to national brands in the Brazil Bakery and Cereals market

Leading companies in the Brazil Bakery and Cereals market by category

Leading brands in the Brazil Bakery and Cereals market by category

Retailer and packaging

Leading retailers in the Brazil food market

Leading distribution channels in the Brazil Bakery and Cereals market

Leading distribution channels by category in the Brazil Bakery and Cereals market

Brazil Bakery and Cereals market by type of packaging

Brazil Bakery and Cereals market by type of packaging closure/outer

Brazil Bakery and Cereals market by type of packaging, forecasted

Demographic cohort consumption patterns

Overall consumption occasions by age and gender in the Brazil Bakery and Cereals market

Private Label consumption occasions by age and gender in the Brazil Bakery and Cereals market

Under/Over-consumption levels in the Brazil Bakery and Cereals market by gender and age

Consumption frequency by type of consumer in the Brazil Bakery and Cereals market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the Brazil Bakery and Cereals market

Consumer trend analysis

Degree of influence that consumer trends have on volume consumption in the Brazil Bakery and Cereals market

Market volume of the Brazil Bakery and Cereals market by category and trend

For leading trends in the Brazil Bakery and Cereals market

Degree of influence trend has on volume by consumption by key demographic

How the trend is influencing consumption in the Brazil Bakery and Cereals market

How to target the trend in the Brazil Bakery and Cereals market

How the trend will evolve in the Brazil Bakery and Cereals market

Innovation examples

New product examples launched in the Brazil Bakery and Cereals market

New product examples launched in the global Bakery and Cereals market

Actions and Recommendations

How to successfully target key trends in the Brazil Bakery and Cereals market

Appendix

Explanation of trends

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definition

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Av Frederico Augusto Ritter

Carrefour Comercio e Indstria Ltda

Cencosud Brasil Comercial Ltda

Cereal Partners Worldwide SA

Companhia Brasileira de Distribuio

Companhia Zaffari Comercio e Indstria

ConAgra Foods Inc

Dr. August Oetker KG

Dulca

Gramado-RS

Grupo Bimbo S.A.B. de C.V.

Industria De Alimentos Bomgost Ltda

J. Macedo S.A.

M Dias Branco SA Industria e Comercio de Alimentos

Maple Leaf Foods Inc

Massa Leve

Mondel?z International

Nutrimental Sa

Panco

Pandurata Alimentos Ltda

Pepsico Inc

Piraque

Qualita

The Hershey Company

The Kellog Company

The Pavioli SA

Trio Alimentos

Wal-Mart Brasil Ltda

Wickbold & Nosso Po Ind Alimenticias Ltda

Personal Space And Time, Better Value For Money, Changing Age Structure, Age-specific Needs, Convenience, Busy Lives, Individualism, Varieties, Positioning, Experience Seeking, Fun And Enjoyment, Changing Lifestages, Market Value, Market Volume, Consumption, Consumer Trends, Consumer Behavior, Pressures, Packaging, Bright Colors, Affordable, Premium, Young Population, Bakery and Cereals, Bread and Rolls, Dough Products, Savory Biscuits, Cakes, Pastries, Sweet Pies, Morning Goods, Breakfast Cereals, Baking Mixes, Baking Ingredients, Cereal Bars, Energy Bars


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