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Consumer and Market Insights: Bakery and Cereals Market in Denmark

Consumer and Market Insights: Bakery and Cereals Market in Denmark


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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Danish Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

Rise in GDP per capita will provide opportunities for increased consumption in the Bakery & Cereals market in Denmark.

The Bread & Rolls category recorded highest consumption in volume and value terms in 2014.

The Cookies (Sweet Biscuits) category is forecast to register fastest growth by value during 2014-2019

Hypermarkets & Supermarkets is the leading distribution channel in the Danish Bakery and Cereals market.

Flexible Packaging is the most commonly used packaging material while Bag/Sachet container type holds dominant share in the Bakery and Cereals market

Synopsis

Increasing GDP per capita will help in driving growth in the Danish Bakery & Cereals market. Bread & Rolls is the largest category both in value and volume terms of the market. The Cookies (Sweet Biscuits) category is forecast to register fastest growth during 2014-2019 followed by the Cakes, Pastries & Sweet Pies category.

Reasons to Buy

This overview of the Bakery and Cereals Market in Denmark allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Denmark Bakery and Cereals market

Historical and projected consumption in the Denmark Bakery and Cereals market

Degree of trade up/down-trade in the Denmark Bakery and Cereals market

Market volume of Denmark Bakery and Cereals by category

Historical and project market value of Denmark Bakery and Cereals by category

Winners and losers in the Denmark Bakery and Cereals market

Average category level pricing in the Denmark Bakery and Cereals market

Segment share of the category and change in market share in the Denmark Bakery and Cereals market

Retail Landscape and Key Distribution Channels

Leading retailers in the Denmark food market

Leading distribution channels in the Denmark Bakery and Cereals market

Leading distribution channels by category in the Denmark Bakery and Cereals market

Packaging

Denmark Bakery and Cereals market by type of packaging

Denmark Bakery and Cereals market by type of packaging closure/outer

Denmark Bakery and Cereals market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Denmark Bakery and Cereals market

Private label performance compare to national brands in the Denmark Bakery and Cereals market

Leading brands in the Denmark Bakery and Cereals market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Dr. August Oetker KG

Haugen-Gruppen AS

Scandic Food A/S

Lantmannen

Kohberg A/S

Pgen AB

Urtekram International A/S

Dr Schar AG/SpA

Kavli Holding AS

Bisca A/S

Scandza AS

Artisanal Producers

The Kellogg Company

PepsiCo, Inc.

Abdon Mills AB

Big Bear Group Plc

Cereal Partners Worldwide S.A.

Dan Cake A/S

Axellus A/S

Mondel?z International, Inc.

Bahlsen GmbH & Co. KG

Campbell Soup Company

Royal Biscuit AB

Kelsen Group

Orkla ASA

United Biscuits Ltd

Koff A/S

Barilla S.p.A.

Bread & Rolls; Cookies (Sweet Biscuits); Morning Goods; Breakfast Cereals; Savory Biscuits; Baking ingredients; Baking Mixes; Dough Products; Cereal Bars; Energy Bars; Cakes, Pastries & Sweet Pies; Market Research Report; Business Intelligence; Consumer Insight


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