Consumer and Market Insights: Bakery and Cereals Market in Egypt

Consumer and Market Insights: Bakery and Cereals Market in Egypt

  • Products Id :- CS1882MF
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  • Pages: 73
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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Egypts Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

Egypts Bakery and Cereals market will register moderate growth during 2014-2019. Increasing domestic demand supported by higher disposable income and young population will influence growth in the Bakery and Cereals market.

In 2014, the Bread & Rolls category recorded highest consumption in volume and value terms.

The Baking Mixes category is forecast to be the fastest growing category in value terms during 2014-2019.

Ocean Foods, Temmys, Bake land, TUIC, are the leading brands in the Bakery and Cereals market in Egypt.

Flexible Packaging Bag/Sachet will be the most used container type during 2014-2019.


Economic growth and high proportion of young population is driving the demand for packaged goods in Egypt. Bakery and Cereals market value growth is forecast to be higher than historic growth during 2009-14. Bread & Rolls category accounts for approximately 74% of value share and high growth categories in Bakery and Cereal market include Baking Mixes category followed by Dough Products and Energy Bars.

Reasons to Buy

This overview of the Bakery and Cereals Market in Egypt allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

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Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Egypt Bakery and Cereals market

Historical and projected consumption in the Egypt Bakery and Cereals market

Degree of trade up/down-trade in the Egypt Bakery and Cereals market

Market volume of Egypt Bakery and Cereals by category

Historical and project market value of Egypt Bakery and Cereals by category

Winners and losers in the Egypt Bakery and Cereals market

Average category level pricing in the Egypt Bakery and Cereals market

Segment share of the category and change in market share in the Egypt Bakery and Cereals market

Retail Landscape and Key Distribution Channels

Leading retailers in the Egypt food market

Leading distribution channels in the Egypt Bakery and Cereals market

Leading distribution channels by category in the Egypt Bakery and Cereals market


Egypt Bakery and Cereals market by type of packaging

Egypt Bakery and Cereals market by type of packaging closure/outer

Egypt Bakery and Cereals market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Egypt Bakery and Cereals market

Private label performance compare to national brands in the Egypt Bakery and Cereals market

Leading brands in the Egypt Bakery and Cereals market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


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Kheir Zaman


Ragab Sons

Bakeland egypt


United food industry

Artisanal Producers

Modern Bakery L.L.C.

Faragalla Group

Private Label

Mass Food Co.

The Kellogg Company

Cereal Partners Worldwide S.A.

The Egyptian Company for Foods (BiscoMisr)

Daher Foods

Edita food Industries S.A.E

Americana Group

Monginis Foods Pvt Ltd

Ocean Foods

Mondel?z International, Inc.

Berzi Group

Alexandria confectionery & chocolate company (Corona)

Deemah-United Food Industries Corporation Ltd. Co.

Arabian Danish Food Industries Co

Eastern Food Industries (Biscato)

El Shamadan Co. For Food Industries S. A. E

A. Loacker SpA

Almarai Group

Bread & Rolls; Cookies (Sweet Biscuits); Morning Goods; Breakfast Cereals; Savory Biscuits; Baking ingredients; Baking Mixes; Dough Products; Cereal Bars; Energy Bars; Cakes, Pastries & Sweet Pies; Market Research Report; Business Intelligence; Consumer Insight

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