Consumer and Market Insights: Bakery and Cereals Market in Hong Kong

Consumer and Market Insights: Bakery and Cereals Market in Hong Kong


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  • Pages: 76
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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Hong Kongs Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

Large proportion of mid-lifers with rising income levels provides good opportunities to Bakery and Cereals manufacturers.

The Bread & Rolls category dominates volume consumption in Hong Kongs Bakery and Cereals market.

The Cakes, Pastries & Sweet Pies category is forecast to register fastest growth in value terms during 2014-2019.

Hypermarkets & Supermarkets is the leading distribution channel in Hong Kongs Food market.

Flexible Packaging is the most commonly used packaging material while Bag/Sachet is the widely used container type in the Bakery and Cereals market.

Synopsis

Hong Kong has a large proportion of mid-lifers with high disposable income which provides good opportunities for the Bakery and Cereals manufacturers. Bread & Rolls was the largest category by value in 2014 while Cakes, Pastries & Sweet Pies registered the highest growth during 2009-2014. Hong Kong consumers are shifting their preference towards Value-for-money products due to high food prices.

Reasons to Buy

This overview of the Bakery and Cereals Market in Hong Kong allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.



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Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Hong Kong Bakery and Cereals market

Historical and projected consumption in the Hong Kong Bakery and Cereals market

Degree of trade up/down-trade in the Hong Kong Bakery and Cereals market

Market volume of Hong Kong Bakery and Cereals by category

Historical and project market value of Hong Kong Bakery and Cereals by category

Winners and losers in the Hong Kong Bakery and Cereals market

Average category level pricing in the Hong Kong Bakery and Cereals market

Segment share of the category and change in market share in the Hong Kong Bakery and Cereals market

Retail Landscape and Key Distribution Channels

Leading retailers in the Hong Kong food market

Leading distribution channels in the Hong Kong Bakery and Cereals market

Leading distribution channels by category in the Hong Kong Bakery and Cereals market

Packaging

Hong Kong Bakery and Cereals market by type of packaging

Hong Kong Bakery and Cereals market by type of packaging closure/outer

Hong Kong Bakery and Cereals market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Hong Kong Bakery and Cereals market

Private label performance compare to national brands in the Hong Kong Bakery and Cereals market

Leading brands in the Hong Kong Bakery and Cereals market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

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Wellcome

ParknShop

7-Eleven

DCH Food mart

City Super

Bread & Rolls; Cookies (Sweet Biscuits); Morning Goods; Breakfast Cereals; Savory Biscuits; Baking ingredients; Baking Mixes; Dough Products; Cereal Bars; Energy Bars; Cakes, Pastries & Sweet Pies; Market Research Report; Business Intelligence; Consumer Insight

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