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Consumer and Market Insights: Bakery and Cereals Market in New Zealand

Consumer and Market Insights: Bakery and Cereals Market in New Zealand


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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of New Zealands Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

New Zealands economy affected by the Euro Zone crisis, suffered a decline in GDP per capita in 2014.

Bread & Rolls is the most consumed product in the Bakery and Cereals market.

Hypermarkets & Supermarkets is the leading retail channel in the Bakery and Cereals market.

Flexible Packaging is the most commonly used packaging material while Bag/Sachet is the commonly used container type in Bakery and Cereals market.

Private label Bakery and Cereals products are gaining market share in New Zealand.

Synopsis

New Zealand being one of the largest exporter of processed agro-based commodities, has a relatively small domestic Bakery & Cereals market owing to small population base. The Bakery & Cereals market registered moderate growth during 2009-2014 led by Bread & Rolls by value in 2014 while Savory Biscuits is forecast to the fastest growing category during 2014-2019.

Reasons to Buy

This overview of the Bakery and Cereals Market in New Zealand allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the New Zealand Bakery and Cereals market

Historical and projected consumption in the New Zealand Bakery and Cereals market

Degree of trade up/down-trade in the New Zealand Bakery and Cereals market

Market volume of New Zealand Bakery and Cereals by category

Historical and project market value of New Zealand Bakery and Cereals by category

Winners and losers in the New Zealand Bakery and Cereals market

Average category level pricing in the New Zealand Bakery and Cereals market

Segment share of the category and change in market share in the New Zealand Bakery and Cereals market

Retail Landscape and Key Distribution Channels

Leading retailers in the New Zealand food market

Leading distribution channels in the New Zealand Bakery and Cereals market

Leading distribution channels by category in the New Zealand Bakery and Cereals market

Packaging

New Zealand Bakery and Cereals market by type of packaging

New Zealand Bakery and Cereals market by type of packaging closure/outer

New Zealand Bakery and Cereals market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the New Zealand Bakery and Cereals market

Private label performance compare to national brands in the New Zealand Bakery and Cereals market

Leading brands in the New Zealand Bakery and Cereals market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Countdown

Four Square

New World

Pak 'N Save

Bread & Rolls; Cookies (Sweet Biscuits); Morning Goods; Breakfast Cereals; Savory Biscuits; Baking ingredients; Baking Mixes; Dough Products; Cereal Bars; Energy Bars; Cakes, Pastries & Sweet Pies; Market Research Report; Business Intelligence; Consumer Insight


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