The Consumer and Market Insights: Bakery & Cereals Market in Russia report analyzes market data, demographic consumption patterns and the key trends driving the category. The report highlights innovative new product development that effectively targets the most pertinent consumer needs, and offers strategic recommendations to capitalize on evolving consumer behaviors.
Russia is the largest Bakery & Cereals market among developing economies and second largest globally in terms of volume
Bread & Rolls is the most consumed Bakery & Cereals category in Russia
The Cakes, Pastries & Sweet Pies category will register the fastest growth in value terms during 2014-2019
Russias Bakery & Cereals market is driven by consumers desire for better value for money
This report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.
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Figures that showcase the number of times consumers of different age groups and gender consume Bakery & Cereals, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
A study of market value and volumes from 2009-2019, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will develop over the next five years.
The degree of influence that Canadeans 20 key consumer trends have on Bakery & Cereals consumption, with granular analysis on the extent that the degree of influences varies by gender, age, wealth and leisure.
Analysis of how consumer needs will evolve in the short-to-medium term future and recommended actions on how to adapt to these evolving needs.
International and Russia-specific product innovation examples targeting key consumer needs-compare your products against top performers.
Reasons to Buy
Get access to Canadeans unique consumer data, developed from extensive consumption surveys and consumer group tracking which offers exclusive insight into the Bakery & Cereals market
Quantify the influence of 20 consumption motivations in the Bakery & Cereals sector to get a deeper understanding of what is driving the market and how to alter product offerings accordingly
Analyse category, brand and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches
Classifications and definitions
Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures-Key Takeouts
Market value and volume for the Russia Bakery and Cereals market
Historical and projected sales in the Russia Bakery and Cereals market
Degree of trade up/down-trade in the Russia Bakery and Cereals market
Comparison of Russia Bakery and Cereals market compared to other key countries
Market volume of Russia Bakery and Cereals by category
Historical and project market value of Russia Bakery and Cereals by category
Winners and losers in the Russia Bakery and Cereals market
Segment share of the category and change in market share in the Russia Bakery and Cereals market
Penetration of private label, by categories, in the Russia Bakery and Cereals market
Private label performance compare to national brands in the Russia Bakery and Cereals market
Leading companies in the Russia Bakery and Cereals market by category
Leading brands in the Russia Bakery and Cereals market by category
Retailer and packaging
Leading retailers in the Russia food market
Leading distribution channels in the Russia Bakery and Cereals market
Leading distribution channels by category in the Russia Bakery and Cereals market
Russia Bakery and Cereals market by type of packaging
Russia Bakery and Cereals market by type of packaging closure/outer
Russia Bakery and Cereals market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Russia Bakery and Cereals market
Private Label consumption occasions by age and gender in the Russia Bakery and Cereals market
Under/Over-consumption levels in the Russia Bakery and Cereals market by gender and age
Consumption frequency by type of consumer in the Russia Bakery and Cereals market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Russia Bakery and Cereals market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Russia Bakery and Cereals market
Market volume of the Russia Bakery and Cereals market by category and trend
For leading trends in the Russia Bakery and Cereals market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Russia Bakery and Cereals market
How to target the trend in the Russia Bakery and Cereals market
How the trend will evolve in the Russia Bakery and Cereals market
New product examples launched in the Russia Bakery and Cereals market
New product examples launched in the global Bakery and Cereals market
Actions and Recommendations
How to successfully target key trends in the Russia Bakery and Cereals market
Explanation of trends
Single User License:
Corporate User License:
Aerzener Brot GmbH
Andros Group Inc.
ART Sovremennye Nauchnye Tekhnologii
Cereal Partners Worldwide S.A.
Dr. August Oetker KG
General Mills Inc
H. & J. Bruggen KG
KBK Cheremushki OAO
Love Grown Foods
Mondelz International Inc
RK Evroprestizh OOO
Si Prodzhekt ZAO
The Kellogg Company
Weider Nutrition Group (Canada) Ltd
Indulgence, Better Value For Money, Value, Convenience, Busy Lives, Personal Space andtime, Changing Lifestages, Experience Seeking, Individualism, Market Value, Market Volume, Consumption, Consumer Trends, Consumer Behavior, Quality, Taste, Relaxation, Escapism, Working Pressures, Packaging, Affordable, Economy, Promotions, Premium, Budget, Bakery and Cereals, Bread and Rolls, Cakes, Pastries and Sweet Pies, Cookies (sweet Biscuits), Morning Goods, Breakfast Cereals, Dough Products, Savory Biscuits, Cereal Bars, Baking Mixes, Baking Ingredients, Energy Bars
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