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Consumer and Market Insights: Bakery and Cereals Market in Singapore

Consumer and Market Insights: Bakery and Cereals Market in Singapore


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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Singapores Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

Singapores Bakery and Cereals market will register high growth during 2014-2019. Increased per capita consumption will drive growth in the Bakery and Cereals market.

In 2014, the Bread & Rolls category recorded highest consumption in volume and value terms.

The Breakfast Cereals category is forecast to be the fastest growing category in value terms during 2014-2019.

Gardenia, F&N, Yogood, Khong Guan, Honey Bunches of Oats, Bake King, Hwa Tai and Silver Bird are the leading brands in the Bakery and Cereals market in Singapore.

Flexible Packaging Bag/Sachet will be the most used container type during 2014-2019.

Synopsis

Singapores Bakery and Cereals market will register high growth during 2014-2019. Bread & Rolls category recorded the largest value consumption with majority of the market share, in 2014. It also accounted for the highest volume consumption. The Breakfast Cereals category will register fastest growth during 2014-2019 followed by the Cereal Bars Category.

Reasons to Buy

This overview of the Bakery and Cereals Market in Singapore allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Singapore Bakery and Cereals market

Historical and projected consumption in the Singapore Bakery and Cereals market

Degree of trade up/down-trade in the Singapore Bakery and Cereals market

Market volume of Singapore Bakery and Cereals by category

Historical and project market value of Singapore Bakery and Cereals by category

Winners and losers in the Singapore Bakery and Cereals market

Average category level pricing in the Singapore Bakery and Cereals market

Segment share of the category and change in market share in the Singapore Bakery and Cereals market

Retail Landscape and Key Distribution Channels

Leading retailers in the Singapore food market

Leading distribution channels in the Singapore Bakery and Cereals market

Leading distribution channels by category in the Singapore Bakery and Cereals market

Packaging

Singapore Bakery and Cereals market by type of packaging

Singapore Bakery and Cereals market by type of packaging closure/outer

Singapore Bakery and Cereals market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Singapore Bakery and Cereals market

Private label performance compare to national brands in the Singapore Bakery and Cereals market

Leading brands in the Singapore Bakery and Cereals market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Gim Hin Lee Pte Ltd

The Silver Bird Group

QAF Ltd.

Post Holdings, Inc

PRISTINE

Khong Guan Biscuit Factory (S) Pte Ltd

Hwa Tai Industries Bhd

F & N Foods pte ltd

Bread & Rolls; Cookies (Sweet Biscuits); Morning Goods; Breakfast Cereals; Savory Biscuits; Baking ingredients; Baking Mixes; Dough Products; Cereal Bars; Energy Bars; Cakes, Pastries & Sweet Pies; Market Research Report; Business Intelligence; Consumer Insight


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