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Consumer and Market Insights: Confectionery Market in Germany provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
The demand for new and indulgent products is driving growth in the German Confectionery market
Consumers in Germany have a high per-capita volume consumption of Confectionery products. Women in particular have a high per capita consumption, as do those under the age of 16
The Chocolate category has the highest volume consumption and the fastest growth rate in the German Confectionery market
Consumer and Market Insights: Confectionery Market in Germany identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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Key consumer demographic groups driving consumption within the German market. The figures showcase the number of times consumers of specific ages and gender consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
A study of market value and volumes over 2009-2019 for Germany, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years
The degree of influence that the 20 key consumer trends identified by Canadean have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
Examples of international and German-specific product innovation targeting key consumer needs
Reasons to Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of German Confectionery consumers. This is based on Canadeans unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Classifications and definitions
Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures-Key Takeouts
Market value and volume for the Germany Confectionery market
Historical and projected sales in the Germany Confectionery market
Degree of trade up/down-trade in the Germany Confectionery market
Comparison of Germany Confectionery market compared to other key countries
Market volume of Germany Confectionery by category
Historical and project market value of Germany Confectionery by category
Winners and losers in the Germany Confectionery market
Segment share of the category and change in market share in the Germany Confectionery market
Penetration of private label, by categories, in the Germany Confectionery market
Private label performance compare to national brands in the Germany Confectionery market
Leading companies in the Germany Confectionery market by category
Leading brands in the Germany Confectionery market by category
Retailer and packaging
Leading retailers in the Germany food market
Leading distribution channels in the Germany Confectionery market
Leading distribution channels by category in the Germany Confectionery market
Germany Confectionery market by type of packaging
Germany Confectionery market by type of packaging closure/outer
Germany Confectionery market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Germany Confectionery market
Private Label consumption occasions by age and gender in the Germany Confectionery market
Under/Over-consumption levels in the Germany Confectionery market by gender and age
Consumption frequency by type of consumer in the Germany Confectionery market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Germany Confectionery market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Germany Confectionery market
Market volume of the Germany Confectionery market by category and trend
For leading trends in the Germany Confectionery market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Germany Confectionery market
How to target the trend in the Germany Confectionery market
How the trend will evolve in the Germany Confectionery market
New product examples launched in the Germany Confectionery market
New product examples launched in the global Confectionery market
Actions and Recommendations
How to successfully target key trends in the Germany Confectionery market
Explanation of trends
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Corporate User License:
Mondolez International Inc., Nestle , Mars Inc., Fererro, Lindt & Sprungli Co. Haribo GmbH, August Storck, Ketjes Fassin,GmbH & Co., Vivil A Muller GmbH & Co., Hitschler International GmbH & Co., Perfetti Van Melle, Ludwig Schokolade, The Fair Trade Company, Wrigley, Chuao Chocolatier, Cemoi, Laima, Edeka, Rewe, Schwarz-Gruppe, Aldi, Metro Group
Indulgence, Fun And Enjoyment, Age Specific Needs, Personal Space And Time, Better Value For Money, Value, Convenience, Busy Lives, Positioning, Experience Seeking, Market Value, Market Volume, Consumption, Consumer Trends, Consumer Behavior, Appearance, Quality, Working Pressures, Packaging, Bright Colors, Affordable, Promotions, Premium, Budget