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Consumer and Market Insights: Confectionery Market in Greece

Consumer and Market Insights: Confectionery Market in Greece


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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Greeces Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Findings

Greeces economy recorded moderate growth in 2014 though consumer confidence remained weak.

Chocolates are the most consumed Confectionery product in Greece.

Hypermarkets & Supermarkets is the largest distribution channel in both the Greece Food sector and Confectionery market.

Flexible Packaging is the most used packaging material while Film is the most commonly used container type in Confectionery market in Greece.

Synopsis

This report brings together market data to provide a comprehensive brief of the Confectionery sector in Greece and allows for the identification of key growth opportunities across major Confectionery categories. It provides a snapshot of the Food Retail landscape in the country and market share of the key distribution channels. The report also includes Packaging overview and brand share data of the Confectionery market in Greece.

Reasons to Buy

This overview of the consumer and market dynamics of the Greeces Confectionery sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Greece Confectionery market

Historical and projected consumption in the Greece Confectionery market

Degree of trade up/down-trade in the Greece Confectionery market

Market volume of Greece Confectionery by category

Historical and project market value of Greece Confectionery by category

Winners and losers in the Greece Confectionery market

Average category level pricing in the Greece Confectionery market

Segment share of the category and change in market share in the Greece Confectionery market

Retail Landscape and Key Distribution Channels

Leading retailers in the Greece food market

Leading distribution channels in the Greece Confectionery market

Leading distribution channels by category in the Greece Confectionery market

Packaging

Greece Confectionery market by type of packaging

Greece Confectionery market by type of packaging closure/outer

Greece Confectionery market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Greece Confectionery market

Private label performance compare to national brands in the Greece Confectionery market

Leading brands in the Greece Confectionery market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Lacta

ION

Kinder

Pavlidis

Ferrero

Mars

Serenata

Milka

Astir

Cadbury

Lindt

Nestle

Holex

Tottis

Twix

Kiss

Sweet And Balance

Toblerone

Snickers

Bingo

Bounty

3 Bit

Perugina

Milky Way

Magnum

Others

Trident

Wrigleys

Mentos

Dentyne

Stimorol

Vivident

Big Babool

Adam

V6

Elma

Halls

Chupa Chups

Lavdas

Haribo

Bentasil

Tic tac

Storck

Confectionery, Chocolate, Sugar Confectionery, Gum, Market Research Report, Business Intelligence, Consumer Insight


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