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Consumer and Market Insights: Confectionery Market in Venezuela

Consumer and Market Insights: Confectionery Market in Venezuela

  • Products Id :- CS1869MF
  • |
  • Pages: 38
  • |
  • March 2015
  • |
  • |
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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Venezuelas Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Findings

Large young population base will drive growth in the CPG industry in Venezuela.

Sugar Confectionery has the highest volume share in the Confectionery market.

Hypermarkets & Supermarkets is the leading distribution channel in the Confectionery market followed by Convenience Stores.

Flexible Packaging is the most used packaging material while Bag/Sachet and Wrapper are the preferred container types in the Confectionery market.


The Venezuelan Confectionery market is forecast to grow at a CAGR of 2.3% during 2014-2019. Chocolate is the leading category by value and accounted for 54.5% of retail consumption in terms of value in 2014 while Gum registered the highest growth during 2009-2014. The presence of large young population in the country provides good opportunity for the Confectionery manufacturers.

Reasons to Buy

This overview of the consumer and market dynamics of Venezuelas Confectionery sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Venezuela Confectionery market

Historical and projected consumption in the Venezuela Confectionery market

Degree of trade up/down-trade in the Venezuela Confectionery market

Market volume of Venezuela Confectionery by category

Historical and project market value of Venezuela Confectionery by category

Winners and losers in the Venezuela Confectionery market

Average category level pricing in the Venezuela Confectionery market

Segment share of the category and change in market share in the Venezuela Confectionery market

Retail Landscape and Key Distribution Channels

Leading retailers in the Venezuela food market

Leading distribution channels in the Venezuela Confectionery market

Leading distribution channels by category in the Venezuela Confectionery market


Venezuela Confectionery market by type of packaging

Venezuela Confectionery market by type of packaging closure/outer

Venezuela Confectionery market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Venezuela Confectionery market

Private label performance compare to national brands in the Venezuela Confectionery market

Leading brands in the Venezuela Confectionery market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Central Madeirense




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Confectionery, Chocolate, Sugar Confectionery, Gum, Market Research Report, Business Intelligence, Consumer Insight

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