Consumer and Market Insights: Meat in Australia

Consumer and Market Insights: Meat in Australia


  • Products Id :- CS3421MF
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  • Pages: 90
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Executive Summary

Meat market in Australia is projected to have positive growth during 2015-2020 as compared to declined growth over review period i.e. 2010-2015 in US$ terms. In 2015, the Fresh Meat (counter) category held a major volume share in the market (2015), while the Ambient Meat category reported the fastest growth during 2015-2020. Products with notable labels/claims (Trust & Transparency) along with positive perception towards private label products are among the major consumer trends driving the Australian Meat market. In future, demand for Ready-to-Eat or On-the-Go products are projected to grow as consumers tend to prefer food products which best align with their time and money constraints.

Key Findings

The Meat market in Australia is forecast to grow at a CAGR of 2.0% in value terms during 2015-2020

Australian consumers are opting for value for money products in the Meat market

Cooked Meat-Counter is the smallest value category in the Australian Meat market

Hypermarkets & Supermarkets is the leading distribution channel in the Australian Food market

Primo is the leading brand in the Australian Meat market.

Synopsis

Canadean's Consumer and Market Insights report on the Meat market in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter), and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Rigid Metal, Flexible Packaging and others; container data for: Tray, Can-Food, Film, Bag/Sachet and others

Consumer level trends: Top four consumer trends which influence Meat products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion



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Ken Research
Ankur Gupta, Head Marketing & Communications

+91-9015378249

Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice figures-Key Takeaways

Market Overview and Consumer Demographics

Value and volume analysis for Australia's Meat market

Impact of exchange rate fluctuations on Australia's Meat market

Degree of trade up/down in Australia's Meatmarket

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Average category level pricing

Volume consumption analysis by gender, age, education and urbanization-at category level

Retail Landscape and Key Distribution Channels

Leading retailers in Australia's Food market

Leading distribution channels (value terms) in Australia's Meat market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value terms) by category

Penetration of private label by category in Australia's Meat market

Private label growth (in value terms) compared to brands

Packaging

Meat market by type of packaging material/container (in volume terms)

Meat market by type of packaging closure/outer (in volume terms)

Meat market by type of packaging, forecast (in volume terms)

Consumer trend analysis

Canadean's consumer trend framework and explanation of the sub-trends

For key trends in Australia's Meat market:

How the trend is influencing consumption in Australia's Meat market

How to target the trend in Australia's Meat market

How the trend will evolve in Australia's Meat market

Key target demographic and the rate at which the trend will evolve

What are the key drivers that will influence growth of Meat market in the future

Innovation examples

Products launched in Australia's Meat market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Explanation of sub-trends

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Consumers purchase behavior -Trading up/down, 2015

Figure 5: Market volume share analysis by category, 2015

Figure 6: Market value growth analysis by category, 2010-2020

Figure 7: Historic and forecast value analysis by category, 2010-2020

Figure 8: Change in market share by category, 2015-2020

Figure 9: Category volume consumption by age, gender, education and urbanisation,2015

Figure 10: Leading distribution channels, overall Food, 2011-2014

Figure 11: Leading distribution channels, overall Meat market, 2015

Figure 12: Leading distribution channels by category, 2015

Figure 13: Brand share analysis by category (by value), 2015

Figure 14: Private label penetration by category, 2015

Figure 15: Private label and brand share growth, 2012-2015

Figure 16: Packaging analysis-key packaging material, container, closure and outer type, 2015

Figure 17:Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in AUD and US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to AUD

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average price per kg comparison by categories

Table 8: Leading retailers

Table 9: Leading brands by category, 2015

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H. J. Heinz Company, Hormel Foods Corporation, Zwanenberg Food Group B.V., H. J. Heinz Company, Hormel Foods Corporation, Davies Foods, Associated British Foods Plc, Cleavers Organic, Dorsogna Ltd, Gotzinger Smallgoods Pty Ltd, Hans Continental Smallgoods, Primo Smallgoods, eppercorn Pty Ltd, Urban Purveyor Group, B.E. Campbell (NSW) Pty Ltd, Macro Meats Pty Ltd, SunPork Fresh Foods

Australia, Meat, Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter), Frozen Meat, Bacon, Burgers & Grills, Coated Portions, Meatballs, Sausages, Beef, Chicken, Lamb, Pork, Frozen Processed Meat, Frozen Whole Cuts Of Meat, Health & Wellness, Product Attribute, Consumer Benefits, Hypermarkets & Supermarkets, Food & Drinks Specialists, Convenience Stores, Cash & Carries and Warehouse Clubs, Department Stores channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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