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Consumer and Market Insights: Meat in India

Consumer and Market Insights: Meat in India


  • Products Id :- CS3439MF
  • |
  • Pages: 148
  • |
  • November 2016
  • |
  • |
  Request for Sample Report

Executive Summary

Consumer and Market Insights: Meat Market in India provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

Consumer and Market Insights: Meat Market in India provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

The Indian Meat Market grew at over 6% during 2010-2015, thoughy it declined in dollar terms over this period due to depreciation of the Rupee against the Dollar

The Fresh Meat (Counter) category has the highest volume share in the overall Meat market

Lowest share of overall market amongst major world economies

Average price of most Meat in India is higher than in other developing countries

Synopsis

Consumer and Market Insights: Meat Market in India identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

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Key consumer demographic groups driving consumption within the Indian market. The figures showcase the number of times consumers of specific ages and gender consume Meat, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes over 2010-2020 for Germany, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years

The degree of influence that the 20 key consumer trends identified by Canadean have on Meat consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

Examples of international and India-specific product innovation targeting key consumer needs

Reasons to Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of IndianMeat consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.



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Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice analysis-Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

Value and volume analysis for the Indian Meat market

Impact of exchange rate fluctuations on the Indian Meat market

Degree of trade up/down in the Indian Meat market (Off-trade and On-trade)

Volume analysis by category (On-trade and Off-trade analysis)

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share (Off-trade / On-trade) in a category (value terms) and change in market share

Volume consumption analysis by gender, age, education and urbanization-at category level

Inter-country comparison of Average Price per Kg by category

Top variants and pack size distribution analysis

Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels

Leading retailers in the Indian Food market

Leading distribution channels (value terms) in the Indian Meat market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value and volume terms) by category and segment

Penetration of private label by category in the Indian Meat market

Private label growth (in value terms) compared to brands

Packaging

Meat market by type of packaging material/container (in volume terms)

Meat market by type of packaging closure/outer (in volume terms)

Meat market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

Overall consumption occasions by age and gender in the Indian Meat market

Private Label consumption occasions by age and gender in the Indian Meat market

Under/Over-consumption levels in the Indian Meat market by gender and age

Consumption frequency by type of consumer in the Indian Meat market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the Indian Meat market

Consumer trend analysis

Canadean's consumer trend framework and explanation of the sub-trends

For key trends in Indian Meat market:

How the trend is influencing consumption in the Indian Meat market

How to target the trend in the Indian Meat market

How the trend will evolve in the Indian Meat market

Key target demographic and the rate at which the trend will evolve

What are the key drivers that will influence growth of Meat market in the future

Examples of New Product Development

New products launched in the Indian Meat market

New products launched in global Meat market

Actions and Recommendations

How to successfully target key trends in the Indian Meat market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Health & Wellness data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Health & Wellness definitions

Explanation of sub-trends

Market Data Methodology.

Consumer Data Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Category volume consumption by age, gender, education and urbanization,2015

Figure 9: Leading distribution channels, overall Food, 2011-2014

Figure 10: Leading distribution channels, overall Meat market, 2015

Figure 11: Leading distribution channels by category, 2015

Figure 12: Brand share analysis by category (by value), 2015

Figure 13: Private label penetration by category, 2015

Figure 14: Private label and brand share growth, 2012-2015

Figure 15: Packaging analysis-key packaging material, container, closure and outer type, 2015

Figure 16: Growth in key packaging material, container, closure and outer type, 2015-2020

Figure 17: Consumption occasions by gender and age, 2015

Figure 18: Private label occasions by gender and age, 2015

Figure 19: Heavy, medium, or light consumption by gender, 2015

Figure 20: Heavy, medium, or light consumption by age, 2015

Figure 21: Private label consumption by age group compared to overall market consumption by age, 2015

Figure 22: Influence of a trend on consumption-by gender, age, income group and leisure time

Figure 23: Innovative new product launch-global and country specific

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in EUR and US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to EUR

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average price per kg comparison by categories

Table 8: Retailer price dynamics (includes % difference from average price)

Table 9: Leading retailers

Table 10: Leading brands by category, 2015

Table 11: Over/ under consumption by gender and age, 2015

Table 12: Level of influence of a consumer survey trend on consumption by volume, 2015

Table 13: Level of influence of a consumer survey trend on consumption by category volume, 2015

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Natures Basket, Zop Now, Foodesto, Reliance Fresh, Big Bazaar, more., Spencer's, D Mart, Godrej Tyson, Suguna, Venky's, Amrit Group, Falcon Foods, Cock-A-Doodle, Innovative Foods, Amalgam Frozen Foods

Meat, India, Aging, Children, Value, Time Scarcity, Anchoring, Situational Complexity, Comfort, Easy & Affordable, Individualism & Expression


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