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Consumer and Market Insights: Meat Market in Austria

Consumer and Market Insights: Meat Market in Austria


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Executive Summary

The Consumer and Market Insights: Meat Market in Austria report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

Of the seven Meat categories analyzed, Cooked Meats-Counter will remain the fastest growth category, registering a CAGR of 2.3% during 2009-2019.

Hypermarkets & Supermarkets is the leading distribution channel in Austrias Food market accounting for 46.4% of distribution

Berger brand in Rudolf Berger Gesellschaft M.B.H. has the dominant share of 32.7% in the Cooked Meats-Packaged category

Private Label has considerable market penetration of 30.6% in 2014. They compete with brands beyond price points, which has resulted in a Private Label products gaining market share from brands during 2011-2014

Synopsis

The report on the Meat sector in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter), Frozen Meat, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Austria Meat market

Historical and projected consumption in the Austria Meat market

Degree of trade up/down-trade in the Austria Meat market

Market volume of Austria Meat by category

Historical and project market value of Austria Meat by category

Winners and losers in the Austria Meat market

Average category level pricing in the Austria Meat market

Segment share of the category and change in market share in the Austria Meat market

Retail Landscape and Key Distribution Channels

Leading retailers in the Austria food market

Leading distribution channels in the Austria Meat market

Leading distribution channels by category in the Austria Meat market

Packaging

Austria Meat market by type of packaging

Austria Meat market by type of packaging closure/outer

Austria Meat market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Austria Meat market

Private label performance compare to national brands in the Austria Meat market

Leading brands in the Austria Meat market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Single User License:
Report can be used by individual purchaser only

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Report can be shared by unlimited users within one corporate location, e.g. a regional office

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Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Vivatis Holding AG

Rudolf Berger Gesellschaft M.B.H.

Tannenhof Schwarzwalder Fleischwaren GmbH & Co. KG

JA Naturlich

Iglo Foods Group Ltd

REWE Group

SPAR

Markant

ALDI Sud

Lidl

Austria, Meat, Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter), Bacon, Burgers & Grills, Coated Portions, Meatballs, Sausages, Beef, Chicken, Lamb, Pork, Turkey, Frozen Whole Cuts of Meat, Frozen Processed Meat, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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