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Consumer and Market Insights: Meat Market in Brazil

Consumer and Market Insights: Meat Market in Brazil

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Executive Summary

The Brazilian Meat market is forecast to register higher growth in value and volume terms during 2014-2019 compared to 2009-2014. Fresh Meat (Counter) is the largest category in the Meat market while the Cooked Meats-Counter category is forecast to register fastest value growth during 2014-2019.

Key Findings

The Meat market in Brazil is forecast to register higher growth during 2014-2019 compared to 2009-2014

Fresh Meat (Counter) will be the leading category in value terms

Cooked Meats-Counter is forecast to be the fastest value growth category registering a CAGR of 2.3% during 2014-2019

Private label penetration is high at 38.4% in the Meat market

Sadia leads the brands in the countrys Meat market


Canadeans Consumer and Market Insights report on the Meat market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Fresh Meat (Counter), Chilled Raw Packaged Meat-Whole Cuts, Chilled Raw Packaged Meat-Processed and Ambient Meat with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Glass, Paper & Board, rigid metal and others; container data for: Bag/Sachet, Bottle, Box, Pouch and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Brazil Meat market

Historical and projected consumption in the Brazil Meat market

Degree of trade up/down-trade in the Brazil Meat market

Market volume of Brazil Meat by category

Historical and project market value of Brazil Meat by category

Winners and losers in the Brazil Meat market

Average category level pricing in the Brazil Meat market

Segment share of the category and change in market share in the Brazil Meat market

Retail Landscape and Key Distribution Channels

Leading retailers in the Brazil food market

Leading distribution channels in the Brazil Meat market

Leading distribution channels by category in the Brazil Meat market


Brazil Meat market by type of packaging

Brazil Meat market by type of packaging closure/outer

Brazil Meat market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Brazil Meat market

Private label performance compare to national brands in the Brazil Meat market

Leading brands in the Brazil Meat market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Aurora Alimentos

Seara Group

Marfrig Group

Cajuru Ind. e Com de Alimentos Ltda.


Churrasquinho Jundia

Grupo Po de Acar

Minerva Foods Sa

Copacol Ltd

Pif Paf SA

Vilheto Alimentos Ind. e Com. Ltda.

Brazil, Meat, Fresh Meat (counter), Chilled Raw Packaged Meat-Whole Cuts, Chilled Raw Packaged Meat-Processed, Ambient Meat, Bacon, Burgers and Grills, Coated Portions, Meatballs, Sausages, Beef, Chicken, Lamb, Pork, Frozen Processed Meat, Frozen Whole Cuts Of Meat, Distribution, Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, Channel Share, Brand Share, Market Share, Packaging, Materials, Containers, Closure, Outer, Volume Share, Value Share

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