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Consumer and Market Insights: Meat Market in Canada

Consumer and Market Insights: Meat Market in Canada


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Executive Summary

The Consumer and Market Insights: Meat Market in Canada report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

Low inflation rates will drive the market for consumer packaged goods in Canada. The Canadian Meat market grew at a CAGR of 3.4% during 2009-2014 and is forecast to grow at a higher CAGR of 3.7% during 2014-2019.

The Fresh Meat (Counter) category accounted for 42.6% of the Canadian Meat market volume followed by Chilled Raw Packaged Meat-Whole Cuts with a 26.4% share in 2014.

Hypermarkets & Supermarkets was the leading distribution channel in the Canadian Meat market with 72.5% of Meat distribution in 2014. It was followed by Food & Drinks specialists with 21.4% share.

Tray was the most commonly used container type accounting for 67.7% of the market share in 2014.

Synopsis

The report on the Meat sector in Canada provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged-Processed, Chilled Raw Packaged meat- Whole Cuts , Cooked Meats-Processed, Cooked Meats-Counter, Fresh Meat(Counter) and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Consumer level trends: Top four consumer trends which influence Meat consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Meat consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Canada Meat market

Historical and projected consumption in the Canada Meat market

Degree of trade up/down-trade in the Canada Meat market

Market volume of Canada Meat by category

Historical and project market value of Canada Meat by category

Winners and losers in the Canada Meat market

Average category level pricing in the Canada Meat market

Segment share of the category and change in market share in the Canada Meat market

Retail Landscape and Key Distribution Channels

Leading retailers in the Canada food market

Leading distribution channels in the Canada Meat market

Leading distribution channels by category in the Canada Meat market

Packaging

Canada Meat market by type of packaging

Canada Meat market by type of packaging closure/outer

Canada Meat market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Canada Meat market

Private label performance compare to national brands in the Canada Meat market

Leading brands in the Canada Meat market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Report can be shared by unlimited users within one corporate location, e.g. a regional office

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Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Hormel Foods Corporation

JBSS.A.

ConAgra Foods Inc.

Brandt Meat Packers Ltd.

Tyson Foods Inc.

Maple Leaf FoodsInc.

Black River Angus Co. Ltd.

Sofina Foods Inc.

Canada, Meat, Ambient Meat, Chilled Raw Packaged-Processed, Chilled Raw Packaged meat- Whole Cuts , Cooked Meats-Processed, Cooked Meats-Counter, Fresh Meat(Counter) and Frozen Meat, Distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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