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Consumer and Market Insights: Meat Market in Egypt

Consumer and Market Insights: Meat Market in Egypt

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Executive Summary

The Consumer and Market Insights: Meat Market in Egypt report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

Economic Growth and high proportion of young population is driving the demand for packaging goods in Egypt

Of the seven meat categories analyzed, Fresh Meat (Counter) accounted for largest growth with 68.6% share and Ambient Meat is the fastest growth category, registering a CAGR of 3.0% during 2014-2019

In Egyptian Meat market, Hypermarkets & Supermarkets is the leading distribution channel accounted with 35.9% share of the market

Film Closures is forecast to register fastest growth with a high CAGR of 9.6% during 2014-2019, led by increasing demand for Cooked Meats- Packaging category

Private label penetration is highest in Frozen Meat (Counter) with a 15.3% share in 2014

Faragello with 45.6% share, is the leading brand in Cooked Meats-Packaged category


The report on the Meat sector in Egypt provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter) and Frozen Meat, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Egypt Meat market

Historical and projected consumption in the Egypt Meat market

Degree of trade up/down-trade in the Egypt Meat market

Market volume of Egypt Meat by category

Historical and project market value of Egypt Meat by category

Winners and losers in the Egypt Meat market

Average category level pricing in the Egypt Meat market

Segment share of the category and change in market share in the Egypt Meat market

Retail Landscape and Key Distribution Channels

Leading retailers in the Egypt food market

Leading distribution channels in the Egypt Meat market

Leading distribution channels by category in the Egypt Meat market


Egypt Meat market by type of packaging

Egypt Meat market by type of packaging closure/outer

Egypt Meat market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Egypt Meat market

Private label performance compare to national brands in the Egypt Meat market

Leading brands in the Egypt Meat market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
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Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Egypt, Ambient Meat, Bacon, Burgers & Grills,Coated Portions, Meatballs, Sausages, Beef (Chilled Raw Packaged Meat-Whole Cuts), Chicken (Chilled Raw Packaged Meat-Whole Cuts), Lamb (Chilled Raw Packaged Meat-Whole Cuts), Pork (Chilled Raw Packaged Meat-Whole Cuts), Cooked Meats-Counter, Beef (Cooked Meats-Packaged), Chicken (Cooked Meats-Packaged), Lamb (Cooked Meats-Packaged),

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