Consumer and Market Insights: Meat Market in Norway

Consumer and Market Insights: Meat Market in Norway


  • Products Id :- CS2099MF
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  • Pages: 56
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Executive Summary

The Consumer and Market Insights: Meat Market in Norway report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

A large working population with higher disposable income is driving demand for

packaged products in Norway

Chilled Raw Packaged Meat-Whole Cuts is the largest category by value, while Ambient Meat will register the fastest growth category, registering a CAGR of 3.4% during 2009-2019

Fresh Meat (Counter) is the largest consumed category accounting for 36.5% of the market share, while Ambient Meat is forecast to register the fastest growth registering a CAGR of 1.8% during 2014-2019.

The use of Tray containers accounted for 47.6% of the market share, indicating the increased demand for Packaged Meats

Hypermarkets & Supermarkets is the leading distribution channel in the Norwegian Meat market and it accounted for 60.7% of Meat distribution share in 2014

Synopsis

The report on the Meat Market in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Fresh Meat (Counter), Chilled Raw Packaged Meat-Whole Cuts, Chilled Raw Packaged Meat-Processed, Frozen Meat, Cooked Meats-Packaged, Cooked Meats-Counter and Ambient Meat, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion



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Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Norway Meat market

Historical and projected consumption in the Norway Meat market

Degree of trade up/down-trade in the Norway Meat market

Market volume of Norway Meat by category

Historical and project market value of Norway Meat by category

Winners and losers in the Norway Meat market

Average category level pricing in the Norway Meat market

Segment share of the category and change in market share in the Norway Meat market

Retail Landscape and Key Distribution Channels

Leading retailers in the Norway food market

Leading distribution channels in the Norway Meat market

Leading distribution channels by category in the Norway Meat market

Packaging

Norway Meat market by type of packaging

Norway Meat market by type of packaging closure/outer

Norway Meat market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Norway Meat market

Private label performance compare to national brands in the Norway Meat market

Leading brands in the Norway Meat market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Notrua

Glide

NorgesGruppen

REMA 1000

Coop Marked

ICA Group

Narvesan

Norway, Fresh Meat (Counter), Chilled Raw Packaged Meat-Whole Cuts, Chilled Raw Packaged Meat-Processed, Frozen Meat, Cooked Meats-Packaged, Cooked Meats-Counter and Ambient Meat, Bacon, Burgers & Grills, Coated Portions, Meatballs, Sausages, Beef, Chicken, Lamb, Pork, Turkey, Frozen Whole Cuts of Meat, Frozen Processed Meat, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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