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Consumer and Market Insights: Meat Market in Portugal

Consumer and Market Insights: Meat Market in Portugal

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Executive Summary

The Consumer and Market Insights: Meat Market in Portugal report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

Meat contributes to a high value of 25.8% in the overall food value and 16.3% in the overall volume in Portugal in 2014

Rising food inflation will strengthen the market demand for value for money meat products

Chilled Raw Packaged Meat-Whole Cuts is the largest category in value terms, while Chilled Raw Packaged Meat-Processed is the fastest growing category during 2009-2019

Hypermarkets & Supermarkets is the leading distribution channel in Portugals Meat market, accounting for 50.0% of Meat distribution share in 2014

Rigid Plastics and Tray are the most used packaging material and Container type in the meat market accounting for 71.5% and 67.4% of the market share respectively in 2014.


The report on the Meat Market in Portugalprovides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Fresh Meat (Counter), Chilled Raw Packaged Meat-Whole Cuts, Chilled Raw Packaged Meat-Processed, Frozen Meat, Cooked Meats-Packaged, Cooked Meats-Counter and Ambient Meat, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Portugal Meat market

Historical and projected consumption in the Portugal Meat market

Degree of trade up/down-trade in the Portugal Meat market

Market volume of Portugal Meat by category

Historical and project market value of Portugal Meat by category

Winners and losers in the Portugal Meat market

Average category level pricing in the Portugal Meat market

Segment share of the category and change in market share in the Portugal Meat market

Retail Landscape and Key Distribution Channels

Leading retailers in the Portugal food market

Leading distribution channels in the Portugal Meat market

Leading distribution channels by category in the Portugal Meat market


Portugal Meat market by type of packaging

Portugal Meat market by type of packaging closure/outer

Portugal Meat market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Portugal Meat market

Private label performance compare to national brands in the Portugal Meat market

Leading brands in the Portugal Meat market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@]

Compofrio Food Group


Grupo Montalva

Iglo Foods Group Ltd



carne Mertolenca

Carnes Campicarn S.A.

Grupo Lusiaves

Nutriaves-Poultry Slaughtering and Processing Ltd

H.M. Caneira Lda

Arcadie Espaa SLU



Avipronto-Food Products SA

Carne do Nordeste Alentejano

Herdade Do Arneiro

interaves-sociedade agro-pecuaria s.a.

Comercio Alimentar Lda

Pingo Doce





Portugal, Fresh Meat (Counter), Chilled Raw Packaged Meat-Whole Cuts, Chilled Raw Packaged Meat-Processed, Frozen Meat, Cooked Meats-Packaged, Cooked Meats-Counter and Ambient Meat, Bacon, Burgers & Grills, Coated Portions, Meatballs, Sausages, Beef, Chicken, Lamb, Pork, Turkey, Frozen Whole Cuts of Meat, Frozen Processed Meat, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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