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Consumer and Market Insights: Meat Market in Turkey

Consumer and Market Insights: Meat Market in Turkey

  • Products Id :- CS1622MF
  • |
  • Pages: 50
  • |
  • January 2015
  • |
  • |
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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Turkish Meat sector. This allows for the rapid identification of key growth opportunities across major Meat categories and their packaging.

Key Findings

Turkey has large young population base with high disposable income, which is driving retail sales growth.

Cooked Meats-Counter is forecast to be the fastest growing category during 2013-2018.

Hypermarkets & Supermarkets followed by Convenience Stores are the preferred distribution channels for Meat product purchase.

Rigid Plastics is the most used packaging material in Meat products in Turkey.


This report brings together market data to provide a comprehensive brief of the Meat sector in Turkey and allows for the identification of key growth opportunities across major Meat categories. It provides a snapshot of the Food Retail landscape in the country and market share of the key distribution channels. The report also includes Packaging overview and brand share data of the Meat market in Turkey.

Reasons to Buy

This overview of the consumer and market dynamics of the Turkey Meat sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
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Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Turkey Meat market

Historical and projected consumption in the Turkey Meat market

Degree of trade up/down-trade in the Turkey Meat market

Market volume of Turkey Meat by category

Historical and project market value of Turkey Meat by category

Winners and losers in the Turkey Meat market

Average category level pricing in the Turkey Meat market

Segment share of the category and change in market share in the Turkey Meat market

Retail Landscape and Key Distribution Channels

Leading retailers in the Turkey food market

Leading distribution channels in the Turkey Meat market

Leading distribution channels by category in the Turkey Meat market


Turkey Meat market by type of packaging

Turkey Meat market by type of packaging closure/outer

Turkey Meat market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Turkey Meat market

Private label performance compare to national brands in the Turkey Meat market

Leading brands in the Turkey Meat market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter), Frozen Meat, Market Research Report, Business Intelligence, Consumer Insight

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