Consumer and Market Insights: Meat in Mexico

Consumer and Market Insights: Meat in Mexico


  • Products Id :- CS3446MF
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  • Pages: 91
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Executive Summary

Fresh Meat (Counter) represents the largest category in Mexico's Meat market in both value and volume terms. The Ambient Meat category is forecast to register the fastest volume growth while Cooked Meats-Counter is expected to register the fastest value growth among all categories during 2015-2020. Busy Mexicans drive demand for quick and easy to use solutions, while the young and prosperous youth population seek premium and decadent Meat variants.

Key Findings

Of the three categories analyzed, Cooked Meats-Counter is forecast to register the fastest growth at a CAGR of 5.2% during 2015-2020

The Cooked Meats-Packaged category is expected to register maximum gain in market share during 2015-2020

Kids & Babies and Early Young Adults together account for nearly half of Chilled Raw Packaged Meat-Processed consumption

The Meat market in Mexico accounted for nearly one-third of the overall food retail sales in 2014

Private label products in the Ambient Meat category registered the fastest growth during 2012-2015

Desire for artificial ingredients-free products will promote organic Meat in Mexico

Synopsis

Canadean's Consumer and Market Insights report on the Meat market in Mexico provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter), and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Tray, Can-Food, Bag/Sachet, Film, and others

Consumer level trends: Top four consumer trends which influence Meat products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion



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Ken Research
Ankur Gupta, Head Marketing & Communications

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Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice figures-Key Takeaways

Market Overview and Consumer Demographics

Value and volume analysis for Mexico's Meat market

Impact of exchange rate fluctuations on Mexico's Meat market

Degree of trade up/down in Mexico's Meat market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Average category level pricing

Volume consumption analysis by gender, age, education and urbanization-at category level

Retail Landscape and Key Distribution Channels

Leading retailers in Mexico's Food market

Leading distribution channels (value terms) in Mexico's Meat market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value terms) by category

Penetration of private label by category in Mexico's Meat market

Private label growth (in value terms) compared to brands

Packaging

Meat market by type of packaging material/container (in volume terms)

Meat market by type of packaging closure/outer (in volume terms)

Meat market by type of packaging, forecast (in volume terms)

Consumer trend analysis

Canadean's consumer trend framework and explanation of the sub-trends

For key trends in Mexico's Meat market:

How the trend is influencing consumption in Mexico's Meat market

How to target the trend in Mexico's Meat market

How the trend will evolve in Mexico's Meat market

Key target demographic and the rate at which the trend will evolve

What are the key drivers that will influence growth of Meat market in the future

Innovation examples

New products launched in Mexico's Meat market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Explanation of sub-trends

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Consumers purchase behavior-Trading up/down, 2015

Figure 5: Market volume share analysis by category, 2015

Figure 6: Market value growth analysis by category, 2010-2020

Figure 7: Historic and forecast value analysis by category, 2010-2020

Figure 8: Change in market share by category, 2015-2020

Figure 9: Category volume consumption by age, gender, education and urbanisation,2015

Figure 10: Leading distribution channels, overall Food, 2011-2014

Figure 11: Leading distribution channels, overall Meat market, 2015

Figure 12: Leading distribution channels by category, 2015

Figure 13: Brand share analysis by category (by value), 2015

Figure 14: Private label penetration by category, 2015

Figure 15: Private label and brand share growth, 2012-2015

Figure 16: Packaging analysis-key packaging material, container, closure and outer type, 2015

Figure 17: Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in MXN and US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to MXN

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average price per kg comparison by categories

Table 8: Leading retailers

Table 9: Leading brands by category, 2015

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Grupo Mar Atun Tuny, Hormel Foods Corporation, Industrias Bachoco, S.A. De C.V., Frigorifico Tacuarembo S.A., Kurson Kosher SA de CV, ALFA group, Alimentos Ryc, Marketside, Grupo Bafar, Saljamex S.A., Empacadora Campo Frio SA de CV, American West Beef Company, Cargill, Incorporated, Corporativo Sukarne, Tyson Foods, Inc., Kraft Foods Group, Inc., Arrachera , Parma, Penaranda, Tangamanga , Maxim Alimentos S.A. de C.V., Jbs S.A., Real De La Frontera Enchilada, Chiloria, San Rafael

Mexico, Meat, Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter), Frozen Meat, Bacon, Burgers & Grills, Coated Portions, Meatballs, Sausages, Beef, Chicken, Lamb, Pork, Frozen Processed Meat, Frozen Whole Cuts Of Meat, Product Attribute, Consumer Benefits, Hypermarkets & Supermarkets, Food & Drinks Specialists, Convenience Stores, Cash & Carries and Warehouse Clubs, Department Stores channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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