Consumer and Market Insights: Meat in the Philippines

Consumer and Market Insights: Meat in the Philippines


  • Products Id :- CS3451MF
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  • Pages: 82
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Executive Summary

Meat market in Philippines is projected to have higher growth during 2015-2020 over the review period i.e. 2010-2015 in US$ terms. In 2015, Fresh Meat (Counter) and Chilled Raw Packaged Meat-Whole Cuts held major volume share in the market (2015), while Cooked Meats-Counter reported the fastest volume growth during the forecast period. Meat products that are exclusively positioned on Personalization and Time Scarcity trend are driving Filipino Meat market. Halal certified and locally sourced products are expected to gain more consumer attention in coming years.

Key Findings

The Filipino Meat market is forecast to grow at a CAGR of 5.0% during 2015-2020 in value terms

Purchasing pattern of Filipino consumers remains unchanged in the Meat market

The Fresh Meat (Counter) category has the highest volume share in the overall Meat market.

Ambient Meat is the smallest value category in the Filipino Meat market

Hypermarkets & Supermarkets is the leading distribution channel in the Filipino Meat market.

Monterey is the leading brand in the Frozen Meat Category

Flexible Packaging and Rigid Plastics are the most commonly used packaging materials in the Filipino Meat market

Synopsis

Canadean's Consumer and Market Insights report on the Meat market in the Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter), and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Rigid Metal, Flexible Packaging and others; container data for: Tray, Can-Food, Film, Bag/Sachet and others

Consumer level trends: Top four consumer trends which influence Meat products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion



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Ken Research
Ankur Gupta, Head Marketing & Communications

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Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice figures-Key Takeaways

Market Overview and Consumer Demographics

Value and volume analysis for the Filipino Meat market

Impact of exchange rate fluctuations on the Filipino Meat market

Degree of trade up/down in the Filipino Meat market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Average category level pricing

Volume consumption analysis by gender, age, education and urbanization-at category level

Retail Landscape and Key Distribution Channels

Leading retailers in the Filipino Food market

Leading distribution channels (value terms) in the Filipino Meat market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value terms) by category

Penetration of private label by category in the Filipino Meat market

Private label growth (in value terms) compared to brands

Packaging

Meat market by type of packaging material/container (in volume terms)

Meat market by type of packaging closure/outer (in volume terms)

Meat market by type of packaging, forecast (in volume terms) Consumer trend analysis

Canadean's consumer trend framework and explanation of the sub-trends

For key trends in the Filipino Meat market:

How the trend is influencing consumption in the Filipino Meat market

How to target the trend in the Filipino Meat market

How the trend will evolve in the Filipino Meat market

Key target demographic and the rate at which the trend will evolve

What are the key drivers that will influence growth of Meat market in the future

Innovation examples

New products launched in the Filipino Meat market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Explanation of sub-trends

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Consumers purchase behavior-Trading up/down, 2015

Figure 5: Market volume share analysis by category, 2015

Figure 6: Market value growth analysis by category, 2010-2020

Figure 7: Historic and forecast value analysis by category, 2010-2020

Figure 8: Change in market share by category, 2015-2020

Figure 9: Category volume consumption by age, gender, education and urbanisation,2015

Figure 10: Leading distribution channels, overall Food, 2011-2014

Figure 11: Leading distribution channels, overall Meat market, 2015

Figure 12: Leading distribution channels by category, 2015

Figure 13: Brand share analysis by category (by value), 2015

Figure 14: Private label penetration by category, 2015

Figure 15: Private label and brand share growth, 2012-2015

Figure 16: Packaging analysis-key packaging material, container, closure and outer type, 2015

Figure 17: Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in PHP and US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to PHP

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average price per kg comparison by categories

Table 8: Leading retailers

Table 9: Leading brands by category, 2015

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San Miguel Corporation, Cdo Foodsphere Inc., King Sue Ham and Sausage Co. Inc., Pampanga's Best Inc, Century Pacific Group, Mekeni Food Corporation, Sunpride Foods Inc., Bounty Agro Ventures Inc, Jaro Development Corporation, Pampanga's Best Inc, Universal Robina Corporation, Mega Global, Hormel Foods Corporation

Philippines, Meat, Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter), Frozen Meat, Bacon, Burgers & Grills, Coated Portions, Meatballs, Sausages, Beef, Chicken, Lamb, Pork, Frozen Processed Meat, Frozen Whole Cuts Of Meat, Health & Wellness, Product Attribute, Consumer Benefits, Hypermarkets & Supermarkets, Food & Drinks Specialists, Convenience Stores, Cash & Carries and Warehouse Clubs, Department Stores channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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