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Consumer and Market Insights: Pasta and Noodles Market in Belgium

Consumer and Market Insights: Pasta and Noodles Market in Belgium


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Executive Summary

A large young and working population will drive the growth in the Pasta & Noodles market in Belgium. Dried Pasta will be the most valuable category while the Chilled Pasta category will register fastest growth during 2014-2019. The private label penetration in the Belgian Pasta & Noodles market remains high.

Key Findings

The Pasta & Noodles market in Belgium is led by the Dried Pasta category in value terms while the Chilled Pasta category is forecast to register fastest growth during 2014-2019

The Belgian Pasta & Noodles market is a highly competitive market led by international companies such as H.J.Heinz Company and Mars, Incorporated

The Belgian Pasta & Noodles market has high penetration of private label products. However, the Pasta & Noodles national brands grew at a higher CAGR than private labels during 2011-2014

The Belgian consumers prefer to purchase value for money Pasta & Noodles products owing to increasing food prices

Hypermarkets & Supermarkets is the leading distribution channel for Pasta & Noodles products and accounted for 68.7% distribution share in 2014

Synopsis

Canadeans Consumer and Market Insights report on the Pasta & Noodles market in Belgium provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Pasta & Noodles, Chilled Pasta & Noodles, Dried Pasta & Noodles(mixes), Frozen Pasta & Noodles and UHT Pasta & Noodles with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Belgium Pasta & Noodles market

Historical and projected consumption in the Belgium Pasta & Noodles market

Degree of trade up/down-trade in the Belgium Pasta & Noodles market

Market volume of Belgium Pasta & Noodles by category

Historical and project market value of Belgium Pasta & Noodles by category

Winners and losers in the Belgium Pasta & Noodles market

Average category level pricing in the Belgium Pasta & Noodles market

Segment share of the category and change in market share in the Belgium Pasta & Noodles market

Retail Landscape and Key Distribution Channels

Leading retailers in the Belgium food market

Leading distribution channels in the Belgium Pasta & Noodles market

Leading distribution channels by category in the Belgium Pasta & Noodles market

Packaging

Belgium Pasta & Noodles market by type of packaging

Belgium Pasta & Noodles market by type of packaging closure/outer

Belgium Pasta & Noodles market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Belgium Pasta & Noodles market

Private label performance compare to national brands in the Belgium Pasta & Noodles market

Leading brands in the Belgium Pasta & Noodles market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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H.J.Heinz Company

Mars Incorporated

Campbell Soup Company

Soubry S.A.

Ebro Foods S.A.

Nestle S.A.

Barilla S.P.A.

Martino S.P.A.

Bertagni 1882 S.P.A.

Delhaize Group

Carrefour Group

Colruyt Group

Aldi

Lidl

Belgium, Pasta and Noodles, Ambient Pasta and Noodles, Chilled Pasta and Noodles, Dried Pasta and Noodles(mixes), Frozen Pasta and Noodles, Uht Pasta and Noodles, Dehydrated Pasta and Noodles, Instant Pasta and Noodles, Distribution, Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, Channel Share, Brand Share, Market Share, Packaging, Materials, Containers, Closure, Outer, Volume Share, Value Share


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