Consumer and Market Insights: Pasta and Noodles Market in Brazil

Consumer and Market Insights: Pasta and Noodles Market in Brazil

  • Products Id :- CS2374MF
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  • Pages: 48
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Executive Summary

A large working population leading busy lives offers growth opportunities to the Pasta & Noodles manufaturers in Brazil. Dried Pasta is the leading value category while Ambient Noodles, Chilled Noodles and Chilled Pasta categories are forecast to register the fastest growth during 2014-2019.

Key Findings

The Brazilian Pasta & Noodles market offers opportunities to the marketers owing to presence of a large working population leading a busy life in the country who prefer to consume food products which takes less preparation time such as Pasta & Noodles

Among all the Pasta & Noodles categories, Dried Pasta will remain the largest category while Ambient Noodles, Chilled Noodles and Chilled Pasta are forecast to be the fastest growing categories with a CAGR of 4.0% each during 2014-2019.

The Brazilian Pasta & Noodles market is dominated by domestic players such as Massa Leve, Mezzani Pasta Alimenticias Ltd and Pastificio Selmi S.A. and few international players such as Nissin Food Holdings Co. Ltd. And Nestle S.A.

Food price inflation is high in Brazil at 8.0% which consequences the rising demand of value for money Pasta & Noodle products in the country


Canadeans Consumer and Market Insight report on the Pasta & Noodles market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried & Instant Noodles, Dried Pasta with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Department Stores, Health & Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: bag/sachet and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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Ken Research
Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Brazil Pasta & Noodles market

Historical and projected consumption in the Brazil Pasta & Noodles market

Degree of trade up/down-trade in the Brazil Pasta & Noodles market

Market volume of Brazil Pasta & Noodles by category

Historical and project market value of Brazil Pasta & Noodles by category

Winners and losers in the Brazil Pasta & Noodles market

Average category level pricing in the Brazil Pasta & Noodles market

Segment share of the category and change in market share in the Brazil Pasta & Noodles market

Retail Landscape and Key Distribution Channels

Leading retailers in the Brazil food market

Leading distribution channels in the Brazil Pasta & Noodles market

Leading distribution channels by category in the Brazil Pasta & Noodles market


Brazil Pasta & Noodles market by type of packaging

Brazil Pasta & Noodles market by type of packaging closure/outer

Brazil Pasta & Noodles market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Brazil Pasta & Noodles market

Private label performance compare to national brands in the Brazil Pasta & Noodles market

Leading brands in the Brazil Pasta & Noodles market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
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To know more information on Purchase by Section, please send a mail to sales [@]

Massa Leve

Mezzani Pasta Alimenticias Ltda

Pavioili S.A.

Pastificio Selmi S.A.

J Macedo Alimentos S.A.

M Dias Branco S.A.

Alicorp S.A.A.

Industria de Producao Alimenticias Piraque S.A.

Vilma Alimentos S.A.

Nissin Food Holdings Co. Ltd

Nestle S.A.

Companhia Brasileria de Distribuicao

Carrefour Comercio e Industria Ltda

Wal-Mart Brasil Ltda

Cencosud Brasil Comercial Ltda

Companhia Zaffari Comercio e Industria

Brazil, Pasta and Noodles, Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried and Instant Noodles, Dried Pasta, Hypermarkets and Supermarkets, Food and Drinks Specialists, Convenience Stores, Channel Share, Brand Share, Market Share, Packaging, Materials, Containers, Closure, Outer, Volume Share, Value Share

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Single User License
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Corporate User License
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