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Consumer and Market Insights: Pasta and Noodles Market in Hungary

Consumer and Market Insights: Pasta and Noodles Market in Hungary


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Executive Summary

The Hungarian Pasta & Noodles market is a moderate growth market, led by the Dried Pasta category in terms of market size. The Chilled Pasta will be the fastest growing category during 2014-2019. Store brands are leading over branded products in categories such as the Ambient Noodles and Chilled Noodles.

Key Findings

The Hungarian Pasta & Noodles market offers opportunities for producers owing to the declining consumer prices and rising disposable income of consumers, which in turn strengthen the purchasing power of consumers in the Pasta & Noodles market

The Hungarian Pasta & Noodles market is forecast to register growth at a CAGR of 4.8% during 2014-2019

The Dried Pasta is the leading category in both the value and volume terms within the Hungarian Pasta & Noodles market.

The Hungarian Pasta & Noodles market is led by international players such as Nissin Food Holdings Co. LTD, Nestle and domestic players such as Gyermelyi Zrt and Chimpex Hungary Kft.

Hypermarkets & Supermarkets with a 77.2% share in distributions of the Pasta & Noodles products was the leading channel in the Hungarian market by 2014

Synopsis

Canadeans Consumer and Market Insight report on the Pasta & Noodles market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried & Instant Noodles, Dried Pasta with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Department Stores, Health & Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: bag/sachet and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Hungary Pasta & Noodles market

Historical and projected consumption in the Hungary Pasta & Noodles market

Degree of trade up/down-trade in the Hungary Pasta & Noodles market

Market volume of Hungary Pasta & Noodles by category

Historical and project market value of Hungary Pasta & Noodles by category

Winners and losers in the Hungary Pasta & Noodles market

Average category level pricing in the Hungary Pasta & Noodles market

Segment share of the category and change in market share in the Hungary Pasta & Noodles market

Retail Landscape and Key Distribution Channels

Leading retailers in the Hungary food market

Leading distribution channels in the Hungary Pasta & Noodles market

Leading distribution channels by category in the Hungary Pasta & Noodles market

Packaging

Hungary Pasta & Noodles market by type of packaging

Hungary Pasta & Noodles market by type of packaging closure/outer

Hungary Pasta & Noodles market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Hungary Pasta & Noodles market

Private label performance compare to national brands in the Hungary Pasta & Noodles market

Leading brands in the Hungary Pasta & Noodles market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@] kenresearch.com
 

Pastificio Rana S.P.A.

Tante Fanny Frischsteing GmbH

Tortellini Inc.

Nissin Food Holdings Co. LTD

Nestle S.A.

Chimpex Hungary Kft

Unilever Plc

Vietnam Food Industries Joint Stock Co

Vivatis Holding Ag

Tan Viet International Sa

Gyermelyi Zrt

KORONA S.A.

Soos Teszta Kft

Cerbona-Naponta Kft.

Familiateszta Kft

Izsaki Haziteszta Kft.

Glutenmentes Bt

Ebro Foods S.A.

Sam Mills Srl

Diabet Trade Kft

Colavita Usa Llc

NATUR GOLD HUNGaRIA KFT.

Barilla S.P.A.

Coop

SPAR

Penny Market

Lidl

Aldi Sud

Hungary, Pasta and Noodles, Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried and Instant Noodles, Dried Pasta, Hypermarkets and Supermarkets, Food and Drinks Specialists, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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