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Consumer and Market Insights: Pasta and Noodles Market in Italy

Consumer and Market Insights: Pasta and Noodles Market in Italy


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Executive Summary

The Dried Pasta category is the largest category in both value and volume terms in Italys Pasta & Noodles market. The Dried & Instant Noodles category will register fastest growth during 2014-2019. Hypermarkets & Supermarkets is the leading distribution channel in the Pasta & Noodles market in Italy while sales through Food & Drinks Specialists registered fastest growth during 2011-2014.

Key Findings

Improving economic scenario, supported by rising disposable income will drive the demand of packaged products in Italy.

The Dried Pasta category has the largest volume share in Italys Pasta & Noodles market.

The Dried & Instant Noodles category is forecast to register the fastest growth in value terms during 2014-2019.

Hypermarkets & Supermarkets is the leading distribution channel in Italys Food market.

Flexible Packaging material is the most commonly used Packaging material in Italys Pasta & Noodles market.

Synopsis

Canadeans Consumer and Market Insight report on the Pasta & Noodles market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried & Instant Noodles, Dried Pasta with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Department Stores, Health & Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: bag/sachet and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Italy Pasta & Noodles market

Historical and projected consumption in the Italy Pasta & Noodles market

Degree of trade up/down-trade in the Italy Pasta & Noodles market

Market volume of Italy Pasta & Noodles by category

Historical and project market value of Italy Pasta & Noodles by category

Winners and losers in the Italy Pasta & Noodles market

Average category level pricing in the Italy Pasta & Noodles market

Segment share of the category and change in market share in the Italy Pasta & Noodles market

Retail Landscape and Key Distribution Channels

Leading retailers in the Italy food market

Leading distribution channels in the Italy Pasta & Noodles market

Leading distribution channels by category in the Italy Pasta & Noodles market

Packaging

Italy Pasta & Noodles market by type of packaging

Italy Pasta & Noodles market by type of packaging closure/outer

Italy Pasta & Noodles market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Italy Pasta & Noodles market

Private label performance compare to national brands in the Italy Pasta & Noodles market

Leading brands in the Italy Pasta & Noodles market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Rana

Barilla

Canuti

Buitoni

Fontaneto

Voltan

Scoiattolo

Delverde

Maffei Il Pastaio

Italy, Pasta and Noodles, Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried and Instant Noodles, Dried Pasta, Hypermarkets and Supermarkets, Food and Drinks Specialists, Convenience Stores, Channel Share, Brand Share, Market Share, Packaging, Materials, Containers, Closure, Outer, Volume Share, Value Share


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