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Consumer and Market Insights: Pasta and Noodles Market in Norway

Consumer and Market Insights: Pasta and Noodles Market in Norway

  • Products Id :- CS2399MF
  • |
  • Pages: 48
  • |
  • September 2015
  • |
  • |
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Executive Summary

The Norwegian consumer goods market is driven by large working population with higher disposable income is driving demand. Of all the categories analyzed, the Dried Pasta category is the market leader in both value and volume terms. The Chilled Pasta and Ambient Pasta categories will gain market share during 2014-2019.

Key Findings

The Norwegian Pasta & Noodles market grew at a CAGR of 2.1% during 2009-2014 and is forecast to register higher growth at a CAGR of 2.2%, during 2014-2019

Of all the categories analyzed, the Dried Pasta category is the leading value which accounted for 64.9% share and Ambient Pasta is forecast to register the fastest growth in the Pasta & Noodles market

The Norwegian Private Label Pasta & Noodle products registered growth at a CAGR of 2.4%, during 2011-2014 and are gaining share from the branded products

Flexible Packaging was the most commonly used packaging material in the Norwegian Pasta & Noodles market and accounted for 80.0% share in 2014


Canadeans Consumer and Market Insights report on the Pasta & Noodles Market in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried Pasta and Dried & Instant Noodles with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Norway Pasta & Noodles market

Historical and projected consumption in the Norway Pasta & Noodles market

Degree of trade up/down-trade in the Norway Pasta & Noodles market

Market volume of Norway Pasta & Noodles by category

Historical and project market value of Norway Pasta & Noodles by category

Winners and losers in the Norway Pasta & Noodles market

Average category level pricing in the Norway Pasta & Noodles market

Segment share of the category and change in market share in the Norway Pasta & Noodles market

Retail Landscape and Key Distribution Channels

Leading retailers in the Norway food market

Leading distribution channels in the Norway Pasta & Noodles market

Leading distribution channels by category in the Norway Pasta & Noodles market


Norway Pasta & Noodles market by type of packaging

Norway Pasta & Noodles market by type of packaging closure/outer

Norway Pasta & Noodles market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Norway Pasta & Noodles market

Private label performance compare to national brands in the Norway Pasta & Noodles market

Leading brands in the Norway Pasta & Noodles market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


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Yum Yum

Blue Dragon

Santa Maria


Exotic Food












Coop Marked


ICA Group

REMA 1000

Norway, Pasta and Noodles, Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried Pasta And Dried and Instant Noodles Distribution, Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, Channel Share, Brand Share, Market Share, Packaging, Materials, Containers, Closure, Outer, Volume Share, Value Share

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