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Consumer and Market Insights: Prepared Meals Market in Belgium

Consumer and Market Insights: Prepared Meals Market in Belgium


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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Prepared Meals sector in Belgium. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings

Prepared Meals market registered higher value growth compared to volume growth during 2009-2014

Ready Meals is the most consumed Prepared Meals category in Belgium, while the Meal Kits category is forecast to register fastest growth in value terms during 2014-2019.

The Ready Meals category will gain maximum market share in value terms during 2014-2019.

Hypermarkets & Supermarkets is the leading distribution channel in Belgiums Food market.

Demand for private label is growing at a faster pace than branded products in the Prepared Meals market.

Synopsis

Belgiums Prepared Meals market is forecast to register moderate growth both in value and volume terms during 2014-2019. Rise in GDP per capita and low inflation rate provides opportunities for marketers in the Belgiums Prepared Meals market. Declining prices will encourage consumers to marginally trade up to premium quality Prepared Meals products. The Meal Kits category is forecast to register fastest growth in value terms during 2014-2019.

Reasons to Buy

This overview of the consumer and market dynamics of the Belgiums Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Belgium Prepared Meals market

Historical and projected consumption in the Belgium Prepared Meals market

Degree of trade up/down-trade in the Belgium Prepared Meals market

Market volume of Belgium Prepared Meals by category

Historical and project market value of Belgium Prepared Meals by category

Winners and losers in the Belgium Prepared Meals market

Average category level pricing in the Belgium Prepared Meals market

Segment share of the category and change in market share in the Belgium Prepared Meals market

Retail Landscape and Key Distribution Channels

Leading retailers in the Belgium food market

Leading distribution channels in the Belgium Prepared Meals market

Leading distribution channels by category in the Belgium Prepared Meals market

Packaging

Belgium Prepared Meals market by type of packaging

Belgium Prepared Meals market by type of packaging closure/outer

Belgium Prepared Meals market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Belgium Prepared Meals market

Private label performance compare to national brands in the Belgium Prepared Meals market

Leading brands in the Belgium Prepared Meals market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Single User License:
Report can be used by individual purchaser only

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Report can be shared by unlimited users within one corporate location, e.g. a regional office

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Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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General Mills, Inc.

Terbeke Fresh Food Group

H. J. Heinz Company

Dr. August Oetker KG

Nestle S.A.

Sodebo Group

L'Artisane Food S.A.

Marlow Foods Ltd

Iglo Foods Group Ltd

Saporitalia SRL

Raynal Et Roquelaure

William Saurin

Mars, Incorporated

Ebro Foods, S.A.

Prepared Meals, Ready Meals, Meal Kits, Pizza, Market Research Report, Business Intelligence, Consumer Insight


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