Consumer and Market Insights: Prepared Meals Market in Greece

Consumer and Market Insights: Prepared Meals Market in Greece

  • Products Id :- CS1986MF
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  • Pages: 42
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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Greece Prepared Meals sector. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings

The Prepared Meals market in Greece offers moderate growth prospects for manufacturers to introduce new products in the market.

Ready Meals is both the largest and fastest-growing category in value terms in the market reflecting consumers preference for convenient meal options amidst growing busy lives.

Hypermarkets & Supermarkets followed by Convenience Stores are the preferred distribution channels for Prepared Meals purchase.

Tray made up of Rigid Plastics is the most preferred container type in the Greeces Prepared Meals market.


The Bakery and Cereals market in Greece will register moderate growth during 2014-2019. The Bread & Rolls is the largest category by value, whilst the Breakfast Cereals category is forecast to register fastest growth during 2014-2019. Hypermarkets & Supermarkets is the leading distribution channel for Bakery and Cereals market in Greece.

Reasons to Buy

This overview of the consumer and market dynamics of the Greeces Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

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Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Greece Prepared Meals market

Historical and projected consumption in the Greece Prepared Meals market

Degree of trade up/down-trade in the Greece Prepared Meals market

Market volume of Greece Prepared Meals by category

Historical and project market value of Greece Prepared Meals by category

Winners and losers in the Greece Prepared Meals market

Average category level pricing in the Greece Prepared Meals market

Segment share of the category and change in market share in the Greece Prepared Meals market

Retail Landscape and Key Distribution Channels

Leading retailers in the Greece food market

Leading distribution channels in the Greece Prepared Meals market

Leading distribution channels by category in the Greece Prepared Meals market


Greece Prepared Meals market by type of packaging

Greece Prepared Meals market by type of packaging closure/outer

Greece Prepared Meals market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Greece Prepared Meals market

Private label performance compare to national brands in the Greece Prepared Meals market

Leading brands in the Greece Prepared Meals market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


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Uncle Stathis









Chrisi Zimi


Creta Farm

Ifantis (Pizza)







My Greek Meal


Rio Mare


Eliniki Zymi

Uncle Bens

Primo Gusto

Old El Paso



Prepared Meals, Ready Meals, Meal Kits, Pizza, Market Research Report, Business Intelligence, Consumer Insight

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