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Consumer and Market Insights: Prepared Meals Market in Norway

Consumer and Market Insights: Prepared Meals Market in Norway

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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Norways Prepared Meals sector. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings

Economic recovery and low inflation rate are likely to drive consumer spending in Norway.

The Norwegian Prepared Meals market will witness sluggish growth.

The Ready Meals category is forecast to register fastest growth in value terms during 2014-2019.

Hypermarkets & Supermarkets, followed by Convenience Stores is the leading distribution channel for Prepared Meals market.

Rigid Plastics is the most used packaging material in the Prepared Meals market.


Norways Prepared Meals market will register slow value growth during 2014-2019 as economic recovery is still underway. Ready Meals is the largest category in value as well as volume terms, as well as the fastest growing category in the Prepared Meals market reflecting consumers preference for convenient meal option amidst growing busy lives.

Reasons to Buy

This overview of the consumer and market dynamics of the Norwegian Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Norway Prepared Meals market

Historical and projected consumption in the Norway Prepared Meals market

Degree of trade up/down-trade in the Norway Prepared Meals market

Market volume of Norway Prepared Meals by category

Historical and project market value of Norway Prepared Meals by category

Winners and losers in the Norway Prepared Meals market

Average category level pricing in the Norway Prepared Meals market

Segment share of the category and change in market share in the Norway Prepared Meals market

Retail Landscape and Key Distribution Channels

Leading retailers in the Norway food market

Leading distribution channels in the Norway Prepared Meals market

Leading distribution channels by category in the Norway Prepared Meals market


Norway Prepared Meals market by type of packaging

Norway Prepared Meals market by type of packaging closure/outer

Norway Prepared Meals market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Norway Prepared Meals market

Private label performance compare to national brands in the Norway Prepared Meals market

Leading brands in the Norway Prepared Meals market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Prepared Meals, Ready Meals, Meal Kits, Pizza, Market Research Report, Business Intelligence, Consumer Insight

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