A stable economical growth and a large base of young population is driving the growth of the Turkish Prepared Meals market. The market is being led by the Ready Meals category while the Meal Kits category is forecast to register the fastest growth in both value and volume terms during 2015-2020. Hypermarkets & Supermarkets accounts for the highest share of distribution of Prepared Meals in the country. Yildiz Holding A.S and Yasar Holding A.S. are the leading players in the market.
The Ready Meals category has the highest volume share in the overall Prepared Meals market in Turkey.
Hypermarkets & Supermarkets is the leading distribution channel across all categories in the Turkish Prepared Meals market.
The Pizza category witnessed the highest private label penetration in Turkey's Prepared Meals market .
The use of Rigid Plastics is forecast to register fastest growth among packaging materials during 2015-2020.
Canadean's Consumer and Market Insights report on the Prepared Meals market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Meal Kits, Pizza, and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal and others; container data for: Tub, Tray, Bag/Sachet, Pouch and others
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice figures-Key Takeaways
Value and volume analysis for the Turkish Prepared Meals market
Impact of exchange rate fluctuations on the Turkish Prepared Meals market
Degree of trade up/down in the Turkish Prepared Meals market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Turkish Food market
Leading distribution channels (value terms) in the Turkish Prepared Meals market
Leading distribution channels (value terms) by category
Market share of leading brands (in value and volume terms) by category and segment
Penetration of private label by category in the Turkish Prepared Meals market
Private label growth (in value terms) compared to brands
Prepared Meals market by type of packaging material/container (in volume terms)
Prepared Meals market by type of packaging closure/outer (in volume terms)
Prepared Meals market by type of packaging, forecast (in volume terms)
Category value and volume data
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior-Trading up/down, 2015
Figure 5: Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category, 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8: Change in market share by category, 2015-2020
Figure 9: Leading distribution channels, overall Food, 2012-2015
Figure 10: Leading distribution channels, overall Prepared Meals market, 2015
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by category (by value and volume), 2015
Figure 13: Private label penetration by category, 2015
Figure 14: Private label and brand share growth, 2012-2015
Figure 15: Packaging analysis-key packaging material, container, closure and outer type, 2015
Figure 16: Growth in key packaging material, container, closure and outer type, 2015-2020
Table 1: Country Indicators-overall food value and volume, 2015
Table 2: Market value analysis in TRY and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to TRY
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Leading retailers
Table 9: Leading brands by segments, 2015
Table 10: Leading brands by category, 2015
Single User License:
Corporate User License:
Dr. August Oetker Kg, Kerevitas Gida A.S., Yasar Holding A.S., Yildiz Holding A.S, Ozgorkey Gida Urunleri San Ve Tic As, Istambul Gida San Ve Tic As, KORHAN PAZARLAMA VE DIS TIC. A.S., Koc Holding A.S., Lyra Gida San. inc., Penguen Gida As, Tamek, Tukas Turgutlu Konserve San As, Kamer, H. J. Heinz Company, Iglo Foods Group Ltd.
Turkey, Meal Kits, Pizza, Ready Meals, Chilled Meal Kits, Frozen Meal Kits, Ambient Meal Kits, Frozen Pizza, Chilled Pizza, Frozen Ready Meals, Ambient Ready Meals, Dried Ready Meals, Chilled Ready Meals, Hypermarkets & Supermarkets, Food & Drinks Specialists, Convenience Stores, Cash & Carries and Warehouse Clubs, Department Stores channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share
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