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Consumer and Market Insights: Savory and Deli Foods Market in Germany

Consumer and Market Insights: Savory and Deli Foods Market in Germany

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Executive Summary

The German Savory & Deli Foods market is forecast to grow at a higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. The German Savory & Deli market registered volatile growth in USUSD terms due to fluctuating exchange rates during 2009-2014. Savory Baked Goods has the largest volume share in the German Savory & Deli market.

Key Findings

Rising food inflation has strengthened demand for value products in the Savory & Deli market in Germany

The Cured Meats category is forecast to register the fastest growth in value terms during 2014-2019

Hypermarkets & Supermarkets is the leading distribution channel in the German Savory & Deli Foods market

Rigid Plastics is the most commonly used packaging material in the Savory & Deli Foods market

Savory Baked Goods accounted for the highest private label penetration in Germanys Savory & Deli Food market


The report on Savory & Deli Foods sector in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Cured Meats, Fermented Meats, Pates, Pies & Savory Appetisers, Pre-Packed Sandwiches, Prepared Salads and Savory Baked Goods, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Germany Savory & Deli Foods market

Historical and projected consumption in the Germany Savory & Deli Foods market

Degree of trade up/down-trade in the Germany Savory & Deli Foods market

Market volume of Germany Savory & Deli Foods by category

Historical and project market value of Germany Savory & Deli Foods by category

Winners and losers in the Germany Savory & Deli Foods market

Average category level pricing in the Germany Savory & Deli Foods market

Segment share of the category and change in market share in the Germany Savory & Deli Foods market

Retail Landscape and Key Distribution Channels

Leading retailers in the Germany food market

Leading distribution channels in the Germany Savory & Deli Foods market

Leading distribution channels by category in the Germany Savory & Deli Foods market


Germany Savory & Deli Foods market by type of packaging

Germany Savory & Deli Foods market by type of packaging closure/outer

Germany Savory & Deli Foods market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Germany Savory & Deli Foods market

Private label performance compare to national brands in the Germany Savory & Deli Foods market

Leading brands in the Germany Savory & Deli Foods market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
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To know more information on Purchase by Section, please send a mail to query [@]

Lieken Ag

Conditorei Coppenrath & Wiese Gmbh & Co. Kg

Muhlen Gruppe


Antica Macelleria Falorni

Great Italian Sausage Spa

Kyodo International Inc

Leopold Trunkel Ges.mbH

Handl Tyrol GmbH

Landfleischerei Neumeier

Euralis Holding SA

Homann Food Ltd.

Germany, Cured Meats, Fermented Meats, Pates, Pies and Savory Appetisers, Pre-packed Sandwiches, Prepared Salads And Savory Baked Goods, Distribution, Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, Channel Share, Brand Share, Market Share, Packaging, Materials, Containers, Closure, Outer, Volume Share, Value Share

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