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Consumer and Market Insights: Savory Snacks Market in Russia

Consumer and Market Insights: Savory Snacks Market in Russia


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Executive Summary

The Consumer and Market Insights: Savory Snacks Market in Russia report analyzes market data, demographic consumption patterns and the key trends driving the category. The report highlights innovative new product development that effectively targets the most pertinent consumer needs, and offers strategic recommendations to capitalize on evolving consumers behaviors.

Key Findings

Russias Savory Snacks market is forecast to register high growth during 2014-2019

Processed Snacks is the most consumed Savory Snacks in Russia

The Potato Chips category will gain market share in value terms during 2014-2019

Russias Savory Snacks market is driven by consumers desire for indulgence.

Synopsis

This report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

Get access to:

Figures that showcase the number of times consumers of different age groups and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).

A study of market value and volumes from 2009-2019, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will develop over the next five years.

The degree of influence that Canadeans 20 key consumer trends have on Savory Snacks consumption, with granular analysis on the extent that the degree of influences varies by gender, age, wealth and leisure.

Analysis of how consumer needs will evolve in the short-to-medium term future and recommended actions on how to adapt to these evolving needs.

International and Russia-specific product innovation examples targeting key consumer needs-compare your products against top performers.

Reasons to Buy

Get access to Canadeans unique consumer data, developed from extensive consumption surveys and consumer group tracking which offers exclusive insight into the Savory Snacks market

Quantify the influence of 20 consumption motivations in the Savory Snacks sector to get a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyse category, brand and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches

Introduction

Classifications and definitions

Methodology

Market Overview

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market value and volume for the Russia Savory Snacks market

Historical and projected sales in the Russia Savory Snacks market

Degree of trade up/down-trade in the Russia Savory Snacks market

Comparison of Russia Savory Snacks market compared to other key countries

Market volume of Russia Savory Snacks by category

Historical and project market value of Russia Savory Snacks by category

Winners and losers in the Russia Savory Snacks market

Segment share of the category and change in market share in the Russia Savory Snacks market

Penetration of private label, by categories, in the Russia Savory Snacks market

Private label performance compare to national brands in the Russia Savory Snacks market

Leading companies in the Russia Savory Snacks market by category

Leading brands in the Russia Savory Snacks market by category

Retailer and packaging

Leading retailers in the Russia food market

Leading distribution channels in the Russia Savory Snacks market

Leading distribution channels by category in the Russia Savory Snacks market

Russia Savory Snacks market by type of packaging

Russia Savory Snacks market by type of packaging closure/outer

Russia Savory Snacks market by type of packaging, forecasted

Demographic cohort consumption patterns

Overall consumption occasions by age and gender in the Russia Savory Snacks market

Private Label consumption occasions by age and gender in the Russia Savory Snacks market

Under/Over-consumption levels in the Russia Savory Snacks market by gender and age

Consumption frequency by type of consumer in the Russia Savory Snacks market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the Russia Savory Snacks market

Consumer trend analysis

Degree of influence that consumer trends have on volume consumption in the Russia Savory Snacks market

Market volume of the Russia Savory Snacks market by category and trend

For leading trends in the Russia Savory Snacks market

Degree of influence trend has on volume by consumption by key demographic

How the trend is influencing consumption in the Russia Savory Snacks market

How to target the trend in the Russia Savory Snacks market

How the trend will evolve in the Russia Savory Snacks market

Innovation examples

New product examples launched in the Russia Savory Snacks market

New product examples launched in the global Savory Snacks market

Actions and Recommendations

How to successfully target key trends in the Russia Savory Snacks market

Appendix

Explanation of trends

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definition

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Report can be shared by unlimited users within one corporate location, e.g. a regional office

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PepsiCo Inc.

Intersnack Group GmbH & Co.KG

KDV Grupp

The Tayto Group

The Kellogs Company

Bridgetown Foods ZAO

Golden Foods

Ostankino Doughnuts Plant Products

Moscow Nut Company

Fincom

Seeberger GmbH

Rieber & Son ASA

LLC 'Russkart

Rada

Mirtorg Holding

Mikoyan

Weaver Popcorn Company

Borges Mediterranean group

GORYACHIE KRENDELI

AS Trading Co.

Magnit

X5 Retail Group

Auchan Group

Metro Group

Dixy Group

Onega

Russkiy ProdUKt

Indulgence, Fun And Enjoyment, Quality Seeking, Better Value For Money, Value, Convenience, Busy Lives, Variety, Positioning, Experience Seeking, Individualism, Market Value, Market Volume, Consumption, Consumer Trends, Consumer Behavior, Appearance, Quality, Working Pressures, Packaging, Bright Colors, Affordable, Economy, Promotions, Premium, Budget, Processed Snacks, Nuts And Seeds, Potato Chips, Pop Corn, Meat Snacks, Ethnic/traditional Snacks, Pretzels, Savory Snacks,


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