Consumer and Market Insights: Soup Market in Australia

Consumer and Market Insights: Soup Market in Australia

  • Products Id :- CS2221MF
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  • Pages: 46
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Executive Summary

Rising household disposable income will fuels the growth in consumer goods market in Australia. The Dried Soup (mixes) leads the Australian Soup market, while the UHT Soup category is forecast to register fastest growth in value terms during 2014-2019. Hypermarkets & Supermarkets with a dominant share is the leading distribution channel in the Australian Soup market.

Key Findings

Across the five Soup categories analyzed, Dried Soup (mixes) will remain the largest value category, while the UHT Soup category is expected to register the fastest value growth at a CAGR of 3.9% during 2014-2019

The Australian Soup market is competitive, led by market players like Campbell Soup Company, H. J. Heinz Company, Unilever PLC and Nestle S.A. with a combined average market share of 41.9% in 2014

Hypermarkets & Supermarkets with 75.8% share in distribution of Soup products holds a dominant position among all distribution channels

Bag/Sachet will gain market share over Can-Food containers during 2014-2019 in the Australian Soup market, due to rising demand in Dried Soup (mixes) products


The report on the Soup market in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup (mixes), Frozen Soup, UHT Soup, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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Ken Research
Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Australia Soups market

Historical and projected consumption in the Australia Soups market

Degree of trade up/down-trade in the Australia Soups market

Market volume of Australia Soups by category

Historical and project market value of Australia Soups by category

Winners and losers in the Australia Soups market

Average category level pricing in the Australia Soups market

Segment share of the category and change in market share in the Australia Soups market

Retail Landscape and Key Distribution Channels

Leading retailers in the Australia food market

Leading distribution channels in the Australia Soups market

Leading distribution channels by category in the Australia Soups market


Australia Soups market by type of packaging

Australia Soups market by type of packaging closure/outer

Australia Soups market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Australia Soups market

Private label performance compare to national brands in the Australia Soups market

Leading brands in the Australia Soups market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

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Campbell Soup Company

H. J. Heinz Company

Rosella Group

Valcorp Fine Foods

Pitango Innovative Cuisine Ltd



Primo moraitis

Naked Cuisine

Unilever Plc

Nestle S.A.

Manassen Foods Australia

Podravka d.d.


mckenziepty Ltd





Australia, Soup, Ambient Soup, Chilled Soup, Dried Soup (mixes), Frozen Soup, UHT Soup, Dehydrated Soup, Instant Soup, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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