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Consumer and Market Insights: Soup Market in Austria

Consumer and Market Insights: Soup Market in Austria

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Executive Summary

The Austrian Soup market is forecast to grow at a marginally higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. Ambient Soup is the largest category both in value and volume terms. Dried Soup (mixes) is the fastest growing category during 2014-2019. Majority of the packaged Soup products in the country are sold through Hypermarkets & Supermarkets.

Key Findings

Rising GDP per capita and low inflation rate will stimulate demand for consumer packaged goods in the Austrian market

Of the five categories analyzed, UHT Soup and Chilled Soup will remain the fastest growth categories, registering a CAGR of 2.1% during 2014-2019.

Hypermarkets & Supermarkets is the leading distribution channel in the Austrian Food market accounting for 46.4% of distribution in 2014

The use of Flexible Packaging for packaging Soup is forecast to grow at a CAGR of 2.2% during 2014-2019

Private label has high market penetration of 10.2% in 2014. They compete with brands beyond price points, which has resulted in a Private Label products gaining market share from brands during 2011-2014


The report on the Soup market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Soup, Dried Soup (mixes), UHT Soup, Chilled Soup and Frozen Soup, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Austria Soups market

Historical and projected consumption in the Austria Soups market

Degree of trade up/down-trade in the Austria Soups market

Market volume of Austria Soups by category

Historical and project market value of Austria Soups by category

Winners and losers in the Austria Soups market

Average category level pricing in the Austria Soups market

Segment share of the category and change in market share in the Austria Soups market

Retail Landscape and Key Distribution Channels

Leading retailers in the Austria food market

Leading distribution channels in the Austria Soups market

Leading distribution channels by category in the Austria Soups market


Austria Soups market by type of packaging

Austria Soups market by type of packaging closure/outer

Austria Soups market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Austria Soups market

Private label performance compare to national brands in the Austria Soups market

Leading brands in the Austria Soups market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
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Corporate User License:
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To know more information on Purchase by Section, please send a mail to query [@]

Unilever Plc

Maresi Austria GmbH

H. J. Heinz Company

Nestle S.A.

REWE Group



ALDI Sud and Lidl

Austria, Soup, Ambient Soup, Chilled Soup, Dried Soup (mixes), Dehydrated Soup, Instant Soup, Frozen Soup and UHT Soup, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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