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Consumer and Market Insights: Soup Market in Brazil

Consumer and Market Insights: Soup Market in Brazil

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Executive Summary

The Brazilian Soup market is forecast to register higher growth during 2014-2019 compared to 2009-2014. Maggi, Knorr and Vono are the most popular brands in the Soup market.

Key Findings

The Brazilian consumers prefer value for money Savory & Deli Food products

The Brazilian Soup market is a highly competitive market led by international companies such as Campbell Soup Company, Nestle S.A. and Unilever Plc

Penetration of private label products in the Brazilian Soup market is low while it grew at a higher CAGR than brands during 2011-2014

The use of Bag/Sachet containers is forecast to register higher growth than other container types used in the Brazilian Soup market during 2014-2019

Hypermarkets & Supermarkets was the leading distribution channel for Soup products and accounted for more than three-fourth of the distribution share in 2014


Canadeans Consumer and Market Insights report on the Soup market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup(mixes), Frozen Soup and UHT Soup with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Brazil Soups market

Historical and projected consumption in the Brazil Soups market

Degree of trade up/down-trade in the Brazil Soups market

Market volume of Brazil Soups by category

Historical and project market value of Brazil Soups by category

Winners and losers in the Brazil Soups market

Average category level pricing in the Brazil Soups market

Segment share of the category and change in market share in the Brazil Soups market

Retail Landscape and Key Distribution Channels

Leading retailers in the Brazil food market

Leading distribution channels in the Brazil Soups market

Leading distribution channels by category in the Brazil Soups market


Brazil Soups market by type of packaging

Brazil Soups market by type of packaging closure/outer

Brazil Soups market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Brazil Soups market

Private label performance compare to national brands in the Brazil Soups market

Leading brands in the Brazil Soups market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


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Big Brand Brasil

Campbell Soup Company

Ajinomoto Co. Inc.

General Mills Inc.


Nestle S.A.

Unilever PLC

Companhia Brasileira de Distribuio (Grupo Po de Acar)

Carrefour Comercio e Indstria Ltda

Wal-Mart Brasil Ltda

Cencosud Brasil Comercial Ltda

Companhia Zaffari Comercio e Indstria

Brazil, Soup, Ambient Soup, Dried Soup(mixes), distribution, Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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