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Consumer and Market Insights: Soup Market in Chile

Consumer and Market Insights: Soup Market in Chile


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Executive Summary

The Chilean Soup market is forecast to grow at a marginally higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. Dried Soup (mixes) category is the largest category in the Chilean Soup market, whereas Chilled Soup is the fastest growing category in value terms during 2014-2019. Majority of the packaged Soup products in the country are sold through Convenience Stores and Hypermarkets & Supermarkets in the country.

Key Findings

The Chilean Soup market is forecast to grow at a marginally higher rate in both value and volume terms during 2014-2019 compared to 2009-2014

Dried Soup(mixes) will remain the largest category, while Ambient Soup is forecast to be the fastest growing category at a CAGR of3.6% during 2014-2019

The Chilean Soup market is dominated by international players such as Campbell Soup Company, Unilever PLC and Nestle S.A.,

The use of Flexible Packaging in the Chilean Soup market is forecast to grow at a CAGR of 6.6% during 2014-2019

Convenience Stores was the leading distribution channel for Soup products and accounted for 48.8% distribution share in 2014 followed by Hypermarkets & Supermarkets with 47.0% share

Synopsis

The report on the Soup sector in Chile provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup(mixes), Frozen Soup and UHT Soup with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Chile Soups market

Historical and projected consumption in the Chile Soups market

Degree of trade up/down-trade in the Chile Soups market

Market volume of Chile Soups by category

Historical and project market value of Chile Soups by category

Winners and losers in the Chile Soups market

Average category level pricing in the Chile Soups market

Segment share of the category and change in market share in the Chile Soups market

Retail Landscape and Key Distribution Channels

Leading retailers in the Chile food market

Leading distribution channels in the Chile Soups market

Leading distribution channels by category in the Chile Soups market

Packaging

Chile Soups market by type of packaging

Chile Soups market by type of packaging closure/outer

Chile Soups market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Chile Soups market

Private label performance compare to national brands in the Chile Soups market

Leading brands in the Chile Soups market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Cencosud

Walmart Chile

Falabella

SMU

Campbell Soup Company

Centauro

Conagra Foods Inc.

Nestle S.A.

Good Food SA

Unilever Plc

Naturezza

Ajinomoto Co. Inc.

Chile, Soup, Ambient Soup, Chilled Soup, Dried Soup(mixes), Frozen Soup, UHT Soup, Dehydrated Soup, Instant Soup, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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