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Consumer and Market Insights: Soup Market in Hong Kong

Consumer and Market Insights: Soup Market in Hong Kong


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Executive Summary

Hong Kongs Soup market is forecast to grow at a marginally higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. Ambient Soup is the leading category by value sales, whilst the Chilled Soup category will register fastest growth during 2014-2019. Majority of the packaged Soup products in the country are sold through Hypermarkets & Supermarkets. Campbells and Knorr are the leading brands of Soup in Hong Kong.

Key Findings

Of the five categories analyzed, Chilled Soup will remain the fastest growth category, registering a CAGR of 5.8% during 2009-2019

Hypermarkets & Supermarkets is the leading distribution channel in Hong Kongs Food market accounting for 58.9% of distribution in 2014.

The use of Bag/Sachets for packaging Soup is forecast to grow at a CAGR of 3.1% during 2014-2019

Private label has considerable market penetration of 4.3% in 2014. They compete with brands beyond price points, which has resulted in a Private Label products gaining market share from brands during 2011-2014

Campbells brand in Campbell Soup Company has dominant share of 68.4% in the Ambient Soup category.

Synopsis

The report on the Soup market in Hong Kong provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Soup, Dried Soup (mixes), UHT Soup, Chilled Soup and Frozen Soup, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Hong Kong Soups market

Historical and projected consumption in the Hong Kong Soups market

Degree of trade up/down-trade in the Hong Kong Soups market

Market volume of Hong Kong Soups by category

Historical and project market value of Hong Kong Soups by category

Winners and losers in the Hong Kong Soups market

Average category level pricing in the Hong Kong Soups market

Segment share of the category and change in market share in the Hong Kong Soups market

Retail Landscape and Key Distribution Channels

Leading retailers in the Hong Kong food market

Leading distribution channels in the Hong Kong Soups market

Leading distribution channels by category in the Hong Kong Soups market

Packaging

Hong Kong Soups market by type of packaging

Hong Kong Soups market by type of packaging closure/outer

Hong Kong Soups market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Hong Kong Soups market

Private label performance compare to national brands in the Hong Kong Soups market

Leading brands in the Hong Kong Soups market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Campbell Soup Company

Baxters Food Group Limited

General Mills Inc.

Unilever Plc

Ajinomoto Co. Inc.

Wellcome

ParknShop

7-Eleven

DCH Food mart and City Super

Hong Kong, Soup, Ambient Soup, Chilled Soup, Dried Soup (mixes), Dehydrated Soup, Instant Soup, Frozen Soup and UHT Soup, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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