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Consumer and Market Insights: Soup Market in Hungary

Consumer and Market Insights: Soup Market in Hungary


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Executive Summary

Increasing disposable income and declining inflation rates in Hungary support the growth of consumer packaged goods market. The Hungarian Soup market is led by the Dried Soup (mixes) category in both value and volume terms, while the UHT Soup is forecast to register fastest value growth during 2014-2019. Hypermarkets & Supermarkets led the distribution of Soup products in Hungary in 2014.

Key Findings

Across the five Soup categories analyzed, Dried Soup (mixes) will remain the largest category, while the UHT Soup category is expected to register the fastest value growth at a CAGR of 2.7% during 2014-2019

The Hungarian Soup market is highly fragmented with some competition in the Ambient Soup and Dried Soup (mixes) categories. The leading market players include Unilever PLC, Nestle S.A. and H.J. Heinz company with a combined average market share of 26.5% in 2014

Hypermarkets & Supermarkets with 59.7% share in distribution of Soup products holds a dominant position among all distribution channels

The Rigid Metal will be the fastest growing packaging material in used in the Hungarian Soup market with a forecasted CAGR of 1.8% during 2014-2019

Synopsis

The report on the Soup market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup (mixes), Frozen Soup, UHT Soup, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Hungary Soups market

Historical and projected consumption in the Hungary Soups market

Degree of trade up/down-trade in the Hungary Soups market

Market volume of Hungary Soups by category

Historical and project market value of Hungary Soups by category

Winners and losers in the Hungary Soups market

Average category level pricing in the Hungary Soups market

Segment share of the category and change in market share in the Hungary Soups market

Retail Landscape and Key Distribution Channels

Leading retailers in the Hungary food market

Leading distribution channels in the Hungary Soups market

Leading distribution channels by category in the Hungary Soups market

Packaging

Hungary Soups market by type of packaging

Hungary Soups market by type of packaging closure/outer

Hungary Soups market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Hungary Soups market

Private label performance compare to national brands in the Hungary Soups market

Leading brands in the Hungary Soups market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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H. J. Heinz Company

Sc Scandia Food S.R.L.

Szegedi Paprika Zrt.

Unilever Plc

Nestle S.A.

Podravka d.d.

Zuppi

Vishu

Heirler Cenovis GmbH

Schneekoppe Gmbh & Co. Kg

Wakame Miso Soup

Coop

SPAR

Penny Market

Lidl

Aldi Sud

Hungary, Soup, Ambient Soup, Chilled Soup, Dried Soup (mixes), Frozen Soup, UHT Soup, Dehydrated Soup, Instant Soup, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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