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Consumer and Market Insights: Soup Market in Malaysia

Consumer and Market Insights: Soup Market in Malaysia

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Executive Summary

The Malaysian Soup market is limited by low consumption and will witness slow growth during 2014-2019. The Ambient Soup is the largest category while the Dried Soup (mixes) category is forecast to register the fastest growth during 2014-2019. Majority of the packaged Soup products in the country are sold through Hypermarkets & Supermarkets.

Key Findings

A young, urban population with rising disposable income will drive growth in the Soup market in Malaysia

The Malaysian Soup market is forecast register similar value growth and is expected to register marginal growth in volume terms during 2014-2019

The Ambient Soup category was the largest category in 2014 and Dried Soup(mixes) is forecast to register growth during 2014-2019

The Malaysian Soup market is dominated by international players such as Campbell Soup Company, Unilever PLC and Nestle S.A.

The use of Box Outers in the Malaysian Soup market is forecast to grow at a CAGR of 1.2% during 2014-2019

Hypermarkets & Supermarkets was the leading distribution channel for Soup products and accounted for 82.3% distribution share in 2014


The report on the Soup sector in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup(mixes), Frozen Soup and UHT Soup with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Malaysia Soups market

Historical and projected consumption in the Malaysia Soups market

Degree of trade up/down-trade in the Malaysia Soups market

Market volume of Malaysia Soups by category

Historical and project market value of Malaysia Soups by category

Winners and losers in the Malaysia Soups market

Average category level pricing in the Malaysia Soups market

Segment share of the category and change in market share in the Malaysia Soups market

Retail Landscape and Key Distribution Channels

Leading retailers in the Malaysia food market

Leading distribution channels in the Malaysia Soups market

Leading distribution channels by category in the Malaysia Soups market


Malaysia Soups market by type of packaging

Malaysia Soups market by type of packaging closure/outer

Malaysia Soups market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Malaysia Soups market

Private label performance compare to national brands in the Malaysia Soups market

Leading brands in the Malaysia Soups market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
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Site License:
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Cold Storage

Aeon Big



Campbell Soup Company

Adabi Consumer Industries

H. J. Heinz Company

Nestle S.A.

Unilever Plc

Syarikat Faiza Sdn Bhd

Ajinomoto Co. Inc.

Yew Chian

Yummy House International Ltd

Malaysia, Soup, Ambient Soup, Chilled Soup, Dried Soup(mixes), Frozen Soup, UHT Soup, Dehydrated Soup, Instant Soup, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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